Assistant Trade Marketing Manager

About Almarai

Established in 1977, Almarai Company stands as the world’s largest vertically integrated dairy enterprise and the foremost food and beverage manufacturer and distributor in the MENA region. Headquartered in Riyadh, Saudi Arabia, Almarai holds the distinction of being the number one FMCG brand in MENA and maintains market leadership across all its product categories throughout the GCC, Egypt, and Jordan.

With over five decades of sustainable growth, Almarai has consistently delivered nutritious and wholesome products to consumers of all age groups, guided by its unwavering core principle: “Quality you can trust.” The company’s product portfolio has expanded to encompass dairy, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, marketed under more than 20 renowned brands such as Almarai, L’usine, 7DAYS, ALYOUM, Nuralac, Farm’s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, Bakemart, and others. Almarai currently employs over 43,000 dedicated professionals across the GCC, Egypt, and Jordan.

In 2025, Almarai reported a net income of SAR 2.4 billion on sales totaling SAR 22 billion, underscoring its robust financial performance and market resilience.

Role Overview

The Assistant Trade Marketing Manager will play a pivotal role in supporting the Trade Marketing Manager in executing strategic initiatives across the Kingdom of Saudi Arabia and the Gulf region. This position is instrumental in driving promotional excellence, enhancing in-store visibility, and optimizing trade marketing activities to maximize brand presence and sales performance.

Key Responsibilities

• Promotional Activities:
  • Assist in the development and management of GCC-wide promotional plans and annual calendars to ensure cohesive and impactful execution.
  • Oversee the implementation of promotions across all regions, ensuring alignment with key accounts and business objectives.
  • Collaborate closely with cross-functional teams, including marketing, sales, supply chain, and finance, to deliver cohesive and effective promotional campaigns.
  • Monitor promotional performance and compile monthly reports to evaluate impact and effectiveness, providing actionable insights for continuous improvement.
• Merchandising Activities:
  • Develop and maintain comprehensive merchandising plans, schedules, and planograms tailored to GCC markets to enhance product visibility and appeal.
  • Coordinate new product development (NPD) listings, sponsorships, and events in collaboration with relevant stakeholders to drive brand engagement and market penetration.
  • Ensure merchandising excellence by working closely with divisions and key accounts to optimize product placement and display standards.
  • Provide coaching and guidance to sales teams to improve execution, optimize stock levels, enhance distribution efficiency, and minimize waste.
  • Analyze and report monthly on merchandising effectiveness, identifying trends and opportunities for enhancement.
• Additional Responsibilities:
  • Manage National Promotion Plans, National Key Accounts Promotions, and Multi-brand In-store Activation and Display initiatives.
  • Oversee Point of Sale Materials (POSM) projects and their implementation to ensure brand consistency and impact.
  • Coordinate external and internal in-store sampling activities, sponsorships, and events to foster consumer engagement and brand loyalty.
  • Conduct competitor promotion intelligence reports for various Business Units to inform strategic decision-making and maintain competitive advantage.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of three years of relevant experience in Trade Marketing, Business Development, or a closely related discipline.
• Fluency in English is essential; additional language proficiency is a plus.

Why Join Almarai?

This is an exceptional opportunity to become part of a globally recognized and expanding enterprise, offering a competitive remuneration package, generous leave entitlements, comprehensive medical coverage, discretionary bonuses, and robust training and development programs. Almarai is committed to fostering a dynamic and inclusive work environment where professional growth and excellence are prioritized.