Marketing Creative Lead

About the Role

We are seeking a dynamic and visionary Marketing Creative Lead to spearhead the development of compelling ad campaigns for our mobile games. This role is designed for a creative professional who thrives at the intersection of artistic innovation and measurable results. As a hands-on leader, you will not only oversee the creative process but also actively contribute to the production of high-impact assets that captivate audiences and drive engagement. Your work will bridge the gap between local market strategies and global brand standards, ensuring that every creative piece is both culturally resonant and aligned with our overarching objectives.

Key Responsibilities

As the Marketing Creative Lead, you will take ownership of the entire creative lifecycle, from conceptualization to final delivery. Your responsibilities will include:

• Strategic Ad Development: Lead the creation of standout ad campaigns that command attention and inspire action. You will guide the creative process from initial brainstorming sessions to the final stages of video editing, ensuring that every asset is polished and purpose-driven.
• Hands-On Production: This is a "player-coach" role, meaning you will personally design and animate advanced motion graphics and video tutorials. Your expertise will be pivotal in transforming intricate game features into accessible and engaging content that resonates with players.
• End-to-End Ownership: You will be accountable for the complete lifecycle of creative assets, ensuring they are delivered on time, on brand, and to the highest quality standards. This includes adapting global assets for the MENA region and ensuring regional success stories are shared to influence broader company strategies.
• Global Collaboration: Work closely with global teams to maintain brand consistency while tailoring content for local markets. Your ability to adapt and refine assets will ensure they meet regional preferences and cultural nuances.
• Modern Workflow Optimization: Leverage the latest automation and generative technologies to streamline production processes. This will enable you to create multiple versions of high-performing ads efficiently, without compromising on quality.
• Data-Driven Creativity: Collaborate with the data team to analyze performance metrics and refine your creative approach. Your decisions will be informed by insights that highlight what works, what doesn’t, and where opportunities for improvement lie.
• Team Leadership & Mentorship: Lead a small team of designers by providing clear, actionable feedback and fostering an environment of continuous growth. Your hands-on involvement will set a high standard for technical and creative excellence.

Qualifications & Skills

To excel in this role, you will bring the following qualifications and expertise:

• Language Proficiency: Fluency in both English and Arabic, with the ability to write and review creative copy that feels authentic and culturally appropriate for the MENA region.
• Experience: A minimum of 7 years in a creative leadership role, with a strong background in mobile gaming or performance marketing. Your track record should demonstrate a blend of strategic vision and hands-on execution.
• Leadership & Project Management: Proven ability to manage projects, lead teams, and collaborate effectively with global partners. Your organizational skills will ensure seamless execution and delivery.
• Technical Expertise: Mastery of professional video editing and design software, with the ability to dive into projects at any stage to ensure top-tier quality. Your technical skills will be a cornerstone of your success.
• Innovation & Adaptability: A deep understanding of emerging technologies and how they can enhance the creative process. Your forward-thinking approach will keep our campaigns ahead of the curve.
• Portfolio Showcase: A robust portfolio that highlights both your strategic acumen and your personal ability to produce high-quality video and design assets. Your work should reflect a balance of creativity and results-driven thinking.
• Hands-On Execution: A willingness to roll up your sleeves and personally execute high-level video editing, motion graphics, and gameplay recording. Your direct involvement will ensure the highest standards of quality.
• Performance-Driven Mindset: A focus on creating ads that deliver tangible results, such as increased downloads and a strong return on investment (ROI). Your creative decisions will be guided by data and performance insights.