Marketing Executive

About BOUNCE Middle East

BOUNCE Middle East is a dynamic lifestyle and entertainment brand dedicated to fostering connections through high-energy, freestyle-inspired activities across the GCC. With a rapidly expanding network of 14 venues—including BOUNCE and MiniBOUNCE spaces—BOUNCE welcomes guests of all ages and skill levels, from young beginners to seasoned freestyle enthusiasts. The brand transforms everyday movement into opportunities for confidence-building, community engagement, and adrenaline-fueled fun. Team members thrive in an innovative environment that prioritizes creativity, active living, and unforgettable guest experiences. For more details, visit BOUNCE’s platforms in the UAE, KSA, and Qatar.

Role Overview

The Marketing Executive will play a pivotal role in shaping and executing marketing strategies that elevate brand visibility, drive footfall to our venues, and enhance customer engagement across BOUNCE Middle East. This full-time, on-site position is based in Dubai and requires a proactive, detail-oriented professional capable of supporting end-to-end campaign management. The role involves collaborating closely with cross-functional teams to develop and implement marketing initiatives that align with BOUNCE’s energetic and community-driven ethos. Responsibilities include conducting market analysis, coordinating promotional activities, managing social media and digital content calendars, and tracking campaign performance to optimize results. The Marketing Executive will also support partnerships, events, and in-venue activations to ensure a cohesive and impactful brand presence.

Key Responsibilities

• Campaign Development & Execution: Assist in planning and executing marketing campaigns that drive brand awareness, venue attendance, and customer engagement across BOUNCE’s GCC markets.
• Market Analysis & Research: Conduct thorough market research to identify trends, customer insights, and competitive benchmarks, providing actionable recommendations to enhance marketing strategies.
• Digital & Social Media Management: Manage and curate content for social media platforms, ensuring alignment with brand guidelines and campaign objectives. Monitor performance metrics and adjust strategies as needed to maximize engagement.
• Cross-Functional Collaboration: Work closely with operations, sales, and creative teams to develop integrated marketing initiatives that deliver cohesive and impactful brand experiences.
• Performance Tracking & Reporting: Monitor campaign performance using analytics tools (e.g., Google Analytics, social insights) and prepare detailed reports to evaluate effectiveness and ROI.
• Partnerships & Events: Support the planning and execution of partnerships, events, and in-venue activations that reinforce BOUNCE’s brand identity and foster community engagement.
• Brand Consistency: Ensure all marketing materials and communications adhere to BOUNCE’s brand voice, visual identity, and messaging guidelines.

Qualifications & Skills

To excel in this role, candidates should possess the following qualifications and attributes:

• Education & Experience: A Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Prior experience in consumer, retail, or entertainment brands—preferably within the GCC—is highly desirable.
• Marketing & Strategic Planning: Strong skills in market planning and marketing campaign development, with the ability to conduct market research and analyze customer and competitor insights.
• Digital Proficiency: Hands-on experience with digital marketing tools, social media platforms, and basic analytics (e.g., Google Analytics) to measure and optimize performance.
• Communication & Collaboration: Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Sales Acumen: A foundational understanding of sales processes and how marketing initiatives drive conversions and revenue growth.
• Organizational & Analytical Skills: Exceptional attention to detail, strong organizational abilities, and the capacity to thrive in a fast-paced, dynamic environment.
• Passion for the Brand: A genuine enthusiasm for active lifestyles and experiential brands, with a commitment to delivering memorable customer experiences.