Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist – Drive Innovation in Engineering Consultancy

Join Zawaya Albina Engineering Consultancy as a **Digital Marketing & Social Media Specialist** in Riyadh, where you’ll play a pivotal role in shaping our digital presence and amplifying our industry leadership. In this full-time position, you’ll leverage your expertise in digital marketing, social media strategy, and content creation to elevate our brand visibility, engage key stakeholders, and drive meaningful business growth within the engineering consultancy sector.

As part of our dynamic team, you’ll be responsible for crafting and executing impactful digital campaigns that showcase our cutting-edge engineering projects, innovative solutions, and corporate achievements. Your strategic approach will ensure our brand resonates across platforms, fostering stronger connections with clients, partners, and industry leaders.

Key Responsibilities

• Strategic Social Media Management: Oversee and grow our company’s digital footprint across platforms including LinkedIn, Instagram, X (Twitter), and other relevant channels, ensuring consistent engagement and brand alignment.
• Content Development & Execution: Design and implement monthly social media content calendars, creating compelling copy, graphics, videos, and project highlights that effectively communicate our engineering expertise and value proposition.
• Paid Advertising & Campaign Optimization: Manage and optimize Google Ads campaigns, as well as paid social media initiatives, to maximize reach, lead generation, and conversions while staying within budget constraints.
• Performance Analytics & Reporting: Monitor key performance indicators (KPIs) such as engagement rates, reach, conversions, and lead quality, then compile insightful monthly reports to guide future strategy and demonstrate ROI.
• SEO & Digital Content Enhancement: Collaborate with internal teams to optimize website content and improve search engine visibility, ensuring our digital assets rank prominently for industry-related queries.
• Industry Insights & Competitive Analysis: Stay ahead of emerging digital trends, competitor strategies, and market opportunities to refine our marketing approach and maintain a competitive edge.
• Cross-Departmental Collaboration: Work closely with engineering and project teams to translate technical details into accessible, engaging marketing materials that highlight our expertise and project successes.
• Brand Consistency & Visual Identity: Uphold a cohesive corporate branding across all digital channels, ensuring a polished and professional representation of Zawaya Albina’s identity.

This role is ideal for a detail-oriented professional with a passion for digital marketing who thrives in a fast-paced, results-driven environment. Your ability to blend creativity with analytical thinking will be instrumental in positioning our consultancy as a thought leader in the engineering and construction sectors.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, Media, or a related field.
• Experience: 3–5 years of hands-on experience in digital marketing and social media management, with a proven track record of driving engagement and growth.
• Technical Proficiency: Expertise in Google Ads, social media advertising platforms, and tools like Canva or Adobe Creative Suite (a plus).
• Content & Copywriting: Strong skills in creating persuasive, on-brand content tailored for digital audiences.
• Analytical Skills: Ability to interpret campaign data, identify trends, and present actionable insights through comprehensive reports.
• Multilingual Communication: Excellent proficiency in Arabic and fluent English to effectively engage with diverse stakeholders.
• Industry Preference: Prior experience in engineering consultancy, construction, real estate, or professional services is highly advantageous.
• Portfolio: A portfolio showcasing previous social media campaigns, digital marketing projects, or content creation work is encouraged.

If you’re ready to contribute to a forward-thinking consultancy and make a tangible impact on our digital strategy, we invite you to apply. Join us in Riyadh and help shape the future of engineering marketing.