Specialist Marketing (702559)

Role Purpose

As a Specialist Marketing professional at IHG, you will play a pivotal role in driving the success of our events and campaigns, including Wedding Fairs, Tradeshows, Bookers Reward Club (BRC) events, and MICE campaigns. Your responsibilities will encompass the strategic development and meticulous execution of these initiatives, ensuring alignment with IHG’s brand standards and objectives. You will collaborate closely with advertising agencies and production vendors to deliver high-quality creative designs, collateral, and event setups while managing marketing budgets and tracking performance to guarantee measurable results.

Key Accountabilities

• Agency and Vendor Management: Oversee the day-to-day operations, processes, and standards of IHG’s advertising agencies and production vendors to ensure brand compliance, cost efficiency, and timely delivery of outsourced work. Build and maintain strong relationships to foster collaboration and innovation.
• Event and Campaign Execution: Partner with internal stakeholders across S&M Operations, F&B, Marketing Communications, Brand Marketing, Guest Marketing, Hotel Loyalty Marketing, and Regional Sales Offices, as well as external partners, to develop scalable processes for events and campaigns. Ensure these processes are repeatable, budget-conscious, and fully compliant with IHG standards.
• Marketing Resource Optimization: Leverage IHG’s marketing resources, including S&M playbooks, toolkits, collateral templates, stock photography, brand guidelines, training platforms, and media relationships, to enhance the performance and impact of IHG’s events and campaigns.
• Hotel Collaboration: Work in tandem with Area and hotel teams to execute events and campaigns seamlessly on the ground. Ensure that hotel-specific needs are met while maintaining adherence to IHG’s brand and operational standards.
• Production and Fulfillment: Deliver exceptional event and collateral production and fulfillment by accurately interpreting stakeholder requirements, applying brand expertise, and capitalizing on the strengths of vendors or agencies to achieve outstanding outcomes.

Key Skills & Experiences

To excel in this role, you will bring a blend of strategic thinking, creativity, and operational expertise. The ideal candidate will possess the following qualifications and competencies:

Required Skills:

• Project Management: Exceptional ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines without compromising quality.
• Attention to Detail: A keen eye for detail to uphold IHG’s rigorous standards for content, collateral, and events, ensuring consistency and excellence across all deliverables.
• Brand Mastery: A deep understanding of IHG’s diverse portfolio of hotel brands and loyalty programs, enabling you to tailor marketing initiatives to resonate with target audiences.
• Results-Oriented Mindset: A strong focus on performance tracking and maximizing marketing spend to drive tangible outcomes and ROI for IHG’s events and campaigns.
• Communication Proficiency: Fluency in both Chinese and English, with exceptional verbal and written communication skills to engage confidently with hotels, corporate teams, and external stakeholders.
• Problem-Solving: The ability to identify creative solutions to challenges encountered during event or campaign production, ensuring smooth execution and delivery.
• Technical Competency: Proficiency in Microsoft Excel, Word, and PowerPoint to support data analysis, reporting, and presentation development.
• Industry Knowledge: General familiarity with hotel operations and systems is a plus, providing valuable context for designing and executing effective marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.

Experience:

• 3 to 5 years of hands-on experience in event management, brand management, or creative production.
• Proven track record of collaborating with advertising agencies and production vendors to deliver high-impact marketing initiatives.
• Demonstrated expertise in managing marketing budgets and tracking the performance of events and campaigns to ensure alignment with organizational goals.

If you are passionate about creating memorable marketing experiences and thrive in a dynamic, fast-paced environment, we encourage you to apply and take the next step in your career with IHG.