Social Media Manager

About Trademark Advertising™

Trademark Advertising™ is a forward-thinking, human-centric agency augmented by artificial intelligence, dedicated to delivering exceptional brand management and digital communication solutions. Since our inception in 2012, we have been at the forefront of blending storytelling, cutting-edge design, and innovative technology to craft campaigns that are not only faster to market but also strategically sharper and more impactful. Our mission is to forge meaningful connections between brands and their audiences, ensuring every interaction leaves a lasting impression. By prioritizing innovation and creativity, we empower our clients to build smarter, more resonant brands in an ever-evolving digital landscape.

Position Overview

We are seeking a dynamic and strategic Social Media Manager to join our team in Riyadh. This is a full-time hybrid role with the flexibility to incorporate some work-from-home arrangements, offering a balanced approach to professional growth and personal productivity. In this pivotal position, you will be responsible for developing, executing, and optimizing our social media strategy to enhance brand visibility, foster audience engagement, and drive measurable growth. Your role will encompass a wide range of responsibilities, from content creation and campaign management to community engagement and performance analysis, all while collaborating closely with cross-functional teams to ensure alignment with our overarching marketing objectives.

Key Responsibilities

• Strategy Development & Execution: Design and implement comprehensive social media strategies tailored to our brand’s goals, ensuring consistency across all platforms while maximizing reach and engagement.
• Content Creation & Curation: Develop high-quality, compelling content—including graphics, videos, and written posts—optimized for diverse social media platforms to captivate our target audience and reinforce brand messaging.
• Profile Optimization: Enhance and maintain our social media profiles to ensure they are visually appealing, informative, and aligned with our brand identity and SEO best practices.
• Campaign Management: Plan, launch, and monitor paid and organic social media campaigns, leveraging data-driven insights to optimize performance, increase conversions, and achieve budgetary goals.
• Audience Engagement: Actively engage with our online community by responding to comments, messages, and reviews in a timely and professional manner, fostering a positive brand image and building long-term relationships.
• Analytics & Reporting: Utilize advanced analytics tools to track key performance metrics, generate insightful reports, and present actionable recommendations to refine our social media strategies and enhance ROI.
• Cross-Functional Collaboration: Work closely with marketing, design, and content teams to ensure cohesive messaging, seamless campaign execution, and alignment with broader business objectives.
• Market & Competitor Analysis: Conduct thorough research to identify industry trends, monitor competitor activities, and adapt our strategies to maintain a competitive edge in the Saudi market.

Qualifications & Skills

• Professional Experience: Proven track record in social media marketing and optimization, with a portfolio showcasing successful campaigns and measurable results.
• Communication Excellence: Exceptional written and verbal communication skills, enabling you to engage audiences effectively and collaborate seamlessly with internal teams.
• Content Strategy & Writing: Strong expertise in developing and executing content strategies, coupled with the ability to craft compelling, platform-optimized content and captions that resonate with diverse audiences.
• Analytical Proficiency: Hands-on experience with analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite) to monitor performance, derive insights, and optimize campaigns for maximum impact.
• Problem-Solving & Creativity: A creative mindset with the ability to think critically and develop innovative solutions to challenges in a fast-paced digital environment.
• Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is highly preferred.
• Cultural & Linguistic Competency: Deep understanding of the Saudi market dynamics, consumer behavior, and fluency in Arabic (both written and spoken) are essential to effectively engage local audiences and tailor content accordingly.

Why Join Us?

At Trademark Advertising™, we foster a culture of innovation, collaboration, and continuous learning, where your contributions will directly shape the success of our clients and our agency. As a Social Media Manager, you will have the opportunity to work on diverse, high-impact projects, leverage cutting-edge tools and technologies, and grow both professionally and personally within a supportive and dynamic environment. If you are passionate about social media, driven by data, and eager to make a tangible difference in the digital landscape, we invite you to apply and become a part of our visionary team.