Brand and Communication Senior Manager

Drive Impactful Brand Leadership at a Global Scale

Join Hungerstation, a leading platform within the Delivery Hero Group, the world’s most innovative local delivery ecosystem. As a Brand and Communication Senior Manager, you will shape the brand narrative and elevate the customer experience across 65+ countries, ensuring Hungerstation remains at the forefront of consumer perception with a fast, seamless, and engaging delivery experience. This role is based in Berlin, Germany, where strategic vision meets execution excellence in a dynamic, fast-growing organization.

In this pivotal position, you will lead the end-to-end brand strategy, visual identity, and media planning to cultivate top-of-mind awareness and reinforce brand health. Your expertise will drive cohesive storytelling, optimize media investments, and foster cross-functional alignment to deliver measurable impact.

Key Responsibilities

Your leadership will span multiple critical domains, ensuring Hungerstation’s brand resonates authentically across all touchpoints:

• Brand Strategy & Governance: Develop and execute a holistic brand strategy, defining seasonal direction and visual identity governance to create memorable customer experiences. Oversee the evolution of the app’s aesthetic—from splash screens and themed tiles to feature rollouts like HRewards—ensuring seamless integration with product innovation. Collaborate closely with Product and Marketing teams to maintain brand consistency and scalability.
• Media Planning & Execution: Translate strategic campaign objectives into data-driven media plans, setting clear KPIs, targeting frameworks, and channel strategies tailored to audience conversion journeys. Implement rigorous tracking protocols—including deep links, attribution models, and naming conventions—to ensure transparent performance evaluation. Challenge agency recommendations to optimize efficiency and justify placements with clear rationale. Establish industry-leading best practices, including campaign setup standards, tracking checklists, and performance benchmarks.
• Performance & Analytics: Monitor brand health metrics such as top-of-mind awareness, consideration, sentiment, and share of voice. Analyze campaign performance in real time, identifying budget inefficiencies or anomalies to implement corrective actions. Translate insights into actionable strategies, driving continuous optimization and future campaign enhancements.
• Agency & Stakeholder Management: Foster high-performing relationships with media agencies, ensuring timely execution, quality control, and alignment with campaign goals. Streamline processes to minimize delays and ambiguity, reducing split ownership and accelerating campaign launches. Act as a strategic partner to Food Marketing, QC Marketing, and other functions to amplify brand cohesion.
• Strategic Leadership & OKR Alignment: Contribute to the division’s Objectives and Key Results (OKRs), aligning tactical execution with broader business objectives. Drive decision-making that supports Hungerstation’s growth trajectory, ensuring metrics and goals are measurable, achievable, and impactful.
• Governance & Process Excellence: Uphold organizational policies and procedures to maintain operational consistency and resilience. Identify opportunities for process improvement, fostering a culture of innovation and efficiency. Champion Hungerstation’s core values, promoting a high-performance environment where collaboration and accountability thrive.
• People Leadership: Develop and mentor direct reports, setting clear performance expectations and providing constructive feedback. Play a key role in talent acquisition, identifying high-potential candidates to strengthen the team. Prioritize workloads, delegate responsibilities, and foster a culture of ownership and creativity. Encourage knowledge-sharing and innovation, empowering your team to drive continuous improvement.

This role is ideal for a strategic thinker with a proven track record in brand management, media planning, and cross-functional leadership. If you thrive in a fast-paced, globally connected environment and are passionate about shaping consumer experiences at scale, we invite you to be part of Hungerstation’s mission to redefine local delivery.