Performance Marketing Specialist

Performance Marketing Specialist – Drive Strategic Growth with Data-Driven Campaigns

At Idaratech, we empower businesses with cutting-edge technology and automation to streamline operations, enhance precision, and foster innovation. As a leading force in digital transformation, we are seeking a highly motivated and analytical Performance Marketing Specialist to join our dynamic team in Jeddah, Saudi Arabia. This full-time role offers an exciting opportunity to shape impactful paid marketing strategies across digital platforms, driving measurable growth and optimizing return on investment (ROI) for our clients.

In this dynamic position, you will leverage your expertise in performance marketing to develop, execute, and refine high-converting campaigns that align with our business objectives. Your role will be pivotal in ensuring that every marketing dollar is spent efficiently, maximizing engagement, conversions, and long-term customer acquisition. If you thrive in a fast-paced, results-driven environment and are passionate about leveraging data to refine marketing strategies, this is the ideal opportunity for you.

Key Responsibilities

As our Performance Marketing Specialist, your responsibilities will include:

• Campaign Development and Optimization: Design, launch, and continuously optimize paid advertising campaigns across leading platforms, including Google Ads, Meta Ads (Facebook and Instagram), LinkedIn, and other high-impact channels. Ensure campaigns are aligned with business goals and deliver exceptional performance.
• Data-Driven Performance Analysis: Monitor, analyze, and interpret campaign metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates. Translate data into actionable insights to refine strategies and improve campaign effectiveness.
• Advanced Testing and Experimentation: Conduct rigorous A/B testing of ad creatives, landing pages, and audience targeting strategies to identify high-performing variations. Utilize insights to enhance campaign performance and user experience.
• Budget Management and Allocation: Manage campaign budgets with precision, ensuring funds are allocated strategically to maximize ROI and achieve performance targets. Continuously optimize spend to align with evolving business priorities.
• Keyword Research and Competitive Analysis: Perform in-depth keyword research, audience segmentation, and competitor benchmarking to uncover new growth opportunities. Stay ahead of industry trends to refine targeting and messaging strategies.
• Collaborative Campaign Execution: Work closely with content and design teams to develop compelling ad creatives that resonate with target audiences. Ensure seamless integration between marketing assets and campaign goals.
• Industry Knowledge and Innovation: Stay updated on the latest trends, tools, and best practices in performance marketing and digital advertising. Proactively explore new technologies and methodologies to enhance campaign performance.

Qualifications and Skills

To excel in this role, you will bring a blend of technical expertise, analytical rigor, and creative problem-solving to the table. We are looking for:

• Proven Experience: A strong track record in performance marketing or a related digital marketing discipline, with a focus on paid advertising campaigns.
• Platform Proficiency: Hands-on experience managing major advertising platforms, with a deep understanding of Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. Familiarity with additional platforms is a plus.
• Analytical Acumen: Proficiency in Google Analytics, Google Tag Manager, and data visualization tools to track, measure, and report on campaign performance effectively.
• Marketing Funnel Expertise: A solid grasp of the digital marketing funnel and key performance indicators (KPIs) to guide data-driven decision-making.
• Problem-Solving Mindset: Exceptional analytical and critical thinking skills to troubleshoot challenges and optimize campaign strategies.
• Communication Skills: Strong verbal and written communication abilities to collaborate with cross-functional teams and present insights clearly to stakeholders.
• Educational Background: A Bachelor’s degree in Marketing, Business Administration, or a related field is highly desirable. Experience in the B2B or SaaS technology sector is considered a significant advantage.

Join Idaratech and be part of a team that is redefining the future of digital marketing. If you are eager to make a tangible impact through strategic, data-driven campaigns, we invite you to apply and take the next step in your career.