Content Creator

About Leo Burnett

Leo Burnett is a globally recognized communications agency driven by its HumanKind operating system, which integrates creativity, data, and technology to transform human behavior and foster business growth for clients. As part of Publicis Communications, Leo Burnett Worldwide operates as one of the largest agency networks worldwide, with 85 offices and over 8,000 employees. The agency collaborates with some of the most esteemed brands globally, including Aldi, Bank of America, Campbell’s, Dunkin’, Firestone, Jim Beam, Kellogg’s, Nintendo, Tillamook, and UnitedHealthcare, among others. To explore Leo Burnett’s legacy of crafting iconic brands, visit our official website, Facebook page, or follow us on Twitter and Instagram at @leoburnett.

Role Overview

As a Content Creator at Leo Burnett, you will collaborate closely with clients and internal teams to conceptualize, ideate, and execute dynamic content tailored for a platform-driven world. The Agile Content Studio is designed to enhance brand communications by integrating audience-focused talent, streamlined processes, advanced platforms, and measurable performance. Your role will be pivotal in delivering authentic brand narratives that resonate with audiences while maximizing efficiency and impact. This position requires a strategic mindset, a knack for engaging storytelling, and the ability to forge meaningful professional relationships.

Key Responsibilities

• Content Production: Capture high-quality photography and videography both in-house and on-location, ensuring visuals align with brand guidelines and campaign objectives.
• Video Editing & Animation: Edit raw footage, create animations, and produce polished video content for various digital platforms, including social media, websites, and marketing campaigns.
• Image Retouching & Manipulation: Enhance and manipulate images to meet creative and brand standards, ensuring visual consistency across all materials.
• Content Strategy & Ideation: Develop video treatments and storyboards, brainstorm innovative content ideas, and formulate cross-platform content strategies that engage target audiences.
• Social Media Content Creation: Produce and curate visually compelling content for platforms such as Instagram and TikTok, including videos, photos, reels, and GIFs, tailored to platform-specific trends and algorithms.
• Content Library Management: Organize and maintain an accessible content library for internal and external stakeholders, ensuring efficient retrieval and utilization of assets.
• Trend Analysis & Innovation: Stay ahead of emerging content and technology trends, assessing their relevance to client businesses and integrating innovative approaches into campaigns.
• Collaboration & Support: Provide editorial, creative, and technical guidance to team members, fostering a collaborative environment that drives high-quality output.
• Project Management: Prioritize and manage multiple projects within budget constraints, ensuring adherence to content briefs, production schedules, and workflows while delivering projects on time and to the highest standard.
• Client Engagement: Lead the content approval process with clients, providing necessary support to client leads, and managing status updates, recap emails, and partner meetings to maintain transparent communication.
• Cross-Functional Collaboration: Work closely with editors, designers, and other brand and creative team members to implement creative direction and ensure cohesive brand messaging across all digital and non-digital materials.

Qualifications & Skills

• Education & Experience: Bachelor’s degree in communications, graphic design, photography, or a related field, or equivalent professional experience. Two years of agency experience or a similar role is required.
• Language Proficiency: Fluency in English and Arabic is highly desirable.
• Technical & Creative Skills: Strong portfolio showcasing a diverse range of creative projects, with a deep understanding of color theory, design principles, and visual storytelling. Proficiency in shooting and creating content for organic and paid social media, particularly in event, product, food, or lifestyle categories, is essential.
• Videography & Editing Expertise: Hands-on experience with videography and video editing, especially for short-form social media content, including post-production techniques and design software.
• Communication & Collaboration: Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams and clients.
• Performance Orientation: Demonstrated ability to meet and exceed KPIs and scorecard objectives consistently, ensuring content delivers measurable results for clients.