Social Media Specialist

Social Media Specialist – Drive Engagement and Growth for Rowley’s Restaurants in Riyadh

Join Rowley’s Restaurants as a dynamic Social Media Specialist and play a pivotal role in shaping our brand’s digital presence. In this exciting role, you will craft compelling content, engage with our audience, and amplify our reach across key social media platforms to foster brand loyalty and drive business growth. If you thrive in a fast-paced environment and are passionate about storytelling through digital media, this is the opportunity to make a meaningful impact.

As the Social Media Specialist, you will be responsible for developing and executing a strategic social media plan aligned with Rowley’s Restaurants’ brand identity and marketing objectives. Your expertise will be instrumental in elevating our online visibility, increasing customer engagement, and contributing to the overall success of our culinary brand in the competitive Riyadh market.

In this role, you will:

• Develop and implement innovative social media strategies to enhance brand awareness, foster community engagement, and drive customer acquisition across platforms like Instagram, Facebook, Twitter, and LinkedIn.
• Create and curate high-quality, visually appealing content—including images, videos, and captions—that resonates with our target audience and aligns with Rowley’s Restaurants’ brand voice.
• Monitor and analyze social media performance using key metrics to refine strategies, optimize content, and maximize return on investment (ROI).
• Collaborate closely with internal teams, including marketing, creative, and culinary departments, to ensure cohesive branding and campaign execution.
• Stay ahead of trends in digital marketing, social media algorithms, and emerging platforms to keep Rowley’s Restaurants at the forefront of the industry.
• Engage directly with followers by responding to comments, messages, and reviews in a timely and professional manner, fostering a positive and interactive online community.
• Plan and execute social media campaigns, promotions, and influencer collaborations to drive foot traffic, online orders, and brand advocacy.

This role is ideal for a creative, detail-oriented professional with a passion for digital marketing and a proven track record of success in social media management. If you are eager to contribute to a thriving restaurant brand and leverage your skills to create impactful digital experiences, we invite you to apply and be part of Rowley’s Restaurants’ journey to culinary excellence.

Rowley’s Restaurants offers a vibrant work environment where innovation and collaboration are celebrated. We are committed to fostering professional growth and providing opportunities for career advancement in a dynamic industry.