Social Media Content Creator (Instagram/tiktok/X/Twitter/Linkedin)

About the Role

We are seeking a dynamic and creative Social Media Content Creator based in Riyadh to join our EMEA social team. This role is pivotal in driving our organic social content strategy and managing our social media presence across key platforms, including Instagram, TikTok, X (formerly Twitter), and LinkedIn. As a key contributor to our market-specific approach in Saudi Arabia, you will collaborate closely with the social team, local communications, marketing, operations, and other cross-functional teams to elevate our brand’s voice and expand our audience engagement. This is an exceptional opportunity to shape and grow our social media footprint in a high-impact market.

Key Responsibilities

• Content Creation and Strategy: Develop original, platform-native video and graphic content, along with compelling captions and copy tailored for local market channels. Collaborate with the social team to align content with platform-specific strategies and global best practices.
• Account Management: Oversee the day-to-day management of local social media accounts, ensuring consistent publishing cadence that aligns with both market-specific and global objectives.
• Cross-Functional Collaboration: Partner with communications, co-marketing, operations, creative, and influencer/talent teams to ideate, produce, and execute coordinated content rollouts for campaigns, products, and initiatives.
• Campaign Support: Provide strategic guidance to campaign teams in developing social-first content that enhances integrated marketing campaigns, ensuring seamless execution across organic handles.
• Community Engagement: Actively engage with audiences on owned channels, particularly during cultural moments, to foster brand loyalty and community growth.
• Audience Insights and Growth: Demonstrate a deep understanding of target audiences to create content that resonates with both existing and new followers. Utilize data-driven insights to optimize engagement and performance.
• Innovative Content Development: Ideate and launch repeatable, platform-specific content franchises that align with business priorities and content pillars. Drive a culture of experimentation, testing, and continuous learning across all platforms.
• Analytics and Reporting: Collect, analyze, and leverage performance data to inform content decisions. Collaborate on regular social media reports and analytics to measure success and identify opportunities for improvement.

Requirements

• Language Proficiency: Fluency in both English and Arabic, with exceptional writing and speaking skills in both languages.
• Content Creation Expertise: Proven experience in social media copywriting, with a strong portfolio demonstrating platform-native content creation skills. Agency-side experience or roles within major consumer or tech brands are highly desirable. A keen understanding of TikTok and Instagram content trends is essential.
• Storytelling Ability: Exceptional talent for crafting engaging narratives in a social-first format, with the ability to adapt storytelling techniques to different platforms and audience segments.
• Professional Experience: 2-4 years of hands-on experience in social media content creation and execution, with a track record of driving measurable engagement and growth.
• Technical Skills: Proficiency in content creation tools such as Canva and CapCut. Experience with Adobe Premiere, AfterEffects, Photoshop, and Final Cut is a plus. Ability to deliver high-quality edits efficiently and adapt to fast-paced deadlines.
• Platform Knowledge: In-depth understanding of social media platforms, including YouTube, Instagram, X (Twitter), TikTok, and LinkedIn. Familiarity with social video publication tools and in-app editing functionalities is required. Experience with tools like Sprinklr and BrandWatch is a valuable asset.
• User-Centric Mindset: A strong intuition for what resonates with audiences, combined with an unwavering commitment to delivering user-first content.
• Interpersonal and Communication Skills: Outstanding ability to build and maintain relationships with creators, influencers, and cross-functional leaders. Excellent collaboration and communication skills to drive alignment across teams.

Preferred Qualifications

• Adaptability: Ability to thrive in a fast-paced, dynamic environment with the capacity to manage multiple workflows efficiently.
• Entertainment Background: Experience in entertainment content creation, with a creative flair for storytelling and audience engagement.
• Editorial Planning: Background in editorial planning and content strategy to ensure cohesive and impactful content calendars.
• Global Collaboration: Experience working within a globally-led, collaborative organization, with the ability to adapt content strategies to local market nuances.
• Organizational Skills: Highly organized with a proven ability to prioritize tasks, meet deadlines, and manage complex projects in a high-pressure environment.