Cluster Marketing Manager

About Kerten Hospitality

Kerten Hospitality (KH) is a forward-thinking, end-to-end lifestyle hospitality operator dedicated to crafting bespoke destinations, lodging experiences, and vibrant communities. By optimizing operations and prioritizing profitability, KH partners with discerning investors who share a commitment to sustainability. The company specializes in transforming destinations through strategic collaborations with leading brands in Lodging, Food & Beverage, Retail, Entertainment, Art, and Wellness, with a particular emphasis on building ecosystems and community-centric destinations that seamlessly connect international and local travelers.

KH’s current portfolio includes a robust pipeline of over 55 lodging projects, representing more than 4,500 keys across the Middle East, Europe, and North Africa. Each project is meticulously designed to reflect the company’s core values of Connection, Curation, Innovation, and Leading the Way, while being deeply rooted in Environmental, Social, and Governance (ESG) principles, sustainability, and innovation. The company fosters meaningful partnerships that nurture local ecosystems and support community growth, ensuring every destination is purpose-driven and impactful.

About Cloud 7 Residence AlUla

Cloud 7 Residence AlUla is a premier destination in the region, offering guests the flexibility of short or long stays in an affordable lodge-style setting. Strategically positioned to explore the wonders of AlUla, this property provides an ideal base for discovering world-class heritage sites, lush date farms, and a thriving community of artisans, adventure guides, and hospitable local families. The property features 301 secluded bungalows, a diverse range of Food & Beverage outlets, co-working spaces, and a state-of-the-art fitness center complete with a swimming pool, paddle and multi-purpose courts, and outdoor yoga and Pilates areas.

Location

AlUla, located in the north-western part of the Kingdom of Saudi Arabia, is one of the seven cities in the Medina Region, spanning approximately 29,000 square kilometers. Renowned for its rich history, AlUla is home to Hegra, the first UNESCO World Heritage Site in Saudi Arabia, built over 2,000 years ago by the Nabataeans. The property is situated just 25 minutes from AlUla International Airport (ULH), offering convenient access to local markets, retail outlets, and essential services such as hospitals. This prime location strikes a perfect balance between connectivity and tranquility, making it an ideal setting for both leisure and business travelers.

About the Role

As the Cluster Marketing Manager for Cloud 7 Residence AlUla, you will play a pivotal role in developing and executing innovative marketing strategies and campaigns designed to elevate brand awareness, drive revenue, and support the commercial objectives of the AlUla properties. This dynamic role requires a strategic thinker with a passion for hospitality marketing, capable of collaborating with cross-functional teams to deliver impactful results.

Key Responsibilities

• Strategy & Execution: Develop and implement comprehensive marketing strategies and campaigns that align with the commercial goals of the AlUla properties, ensuring maximum brand visibility and guest engagement.
• Digital & Social Media Management: Oversee digital marketing initiatives, including social media, website content, email marketing, and promotional activities, while maintaining brand consistency across all channels.
• Cross-Functional Collaboration: Partner with Operations, Sales, Revenue, and external stakeholders to plan and execute campaigns, events, partnerships, and destination activations that enhance guest experiences and drive bookings.
• Content Creation & Management: Coordinate the creation of high-quality content, including photography, videography, and creative assets, in collaboration with agencies, designers, content creators, and media partners.
• Performance Analysis & Reporting: Monitor campaign performance, market trends, competitor activity, and marketing budgets. Provide actionable insights and recommendations to optimize results and maximize return on investment.
• Seasonal & Promotional Campaigns: Lead the planning and execution of seasonal campaigns, promotional offers, and new product or service launches across the assigned properties, ensuring alignment with brand standards and business objectives.
• Reporting & Presentation: Prepare regular marketing reports, track key performance indicators (KPIs), and present campaign results and strategic recommendations to senior management.
• Brand Alignment: Ensure all marketing initiatives are consistent with brand standards and support the positioning, visibility, and growth of the AlUla property portfolio.

Experience & Skills

• Experience: Minimum of 2 years in a similar role within the hospitality industry, with a proven track record of delivering successful marketing campaigns.
• Digital Marketing Expertise: Strong knowledge of social media marketing platforms and analytics tools to measure performance and optimize campaigns.
• SEO & SEM Proficiency: In-depth understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, and content creation strategies.
• Meta Ads Mastery: Expertise in leveraging Meta (Facebook and Instagram) advertising tools and analytics to drive engagement and conversions.
• Analytical & Reporting Skills: Ability to compile comprehensive reports by the end of each month, providing clear insights into campaign performance and areas for improvement.
• Market Understanding: Sound understanding of market trends, competitor activity, and consumer behavior in the hospitality and travel sectors.

If you are a results-driven marketing professional with a passion for hospitality and a commitment to driving brand growth, we invite you to join our dynamic team at Kerten Hospitality and contribute to the success of Cloud 7 Residence AlUla.