Digital Marketing Specialist (Remote)

Digital Marketing Specialist (Remote)

PulseMediaNL is seeking a dynamic, analytical, and results-driven Remote Digital Marketing Specialist to drive brand awareness, audience engagement, and business growth through innovative digital marketing campaigns. This fully remote role is ideal for a marketing professional who thrives in a fast-paced, collaborative environment and has a passion for data-driven strategies.

• Develop, implement, and manage multi-channel digital marketing campaigns.
• Plan and execute strategies to increase brand awareness, website traffic, and lead generation.
• Monitor campaign performance and optimize initiatives based on data and insights.
• Conduct market research to identify trends, customer behavior, and competitive opportunities.
• Support the development of integrated marketing strategies aligned with business goals.
• Create, edit, and publish engaging content for websites, blogs, email campaigns, and social media platforms.
• Manage the company's social media presence and maintain a consistent brand voice.
• Optimize website content using SEO best practices to improve search engine rankings.
• Plan, create, and execute email marketing campaigns.
• Track and analyze key marketing performance metrics and provide actionable insights.
• Collaborate with cross-functional teams to execute campaigns and coordinate marketing initiatives.

Qualified candidates will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with previous experience in digital marketing, content marketing, or online campaign management. A strong understanding of SEO, SEM, email marketing, social media marketing, and digital advertising is essential. Excellent communication skills, strong organizational abilities, and the ability to manage multiple projects while meeting deadlines are also required. Preferred qualifications include experience with Google Analytics, Google Ads, and Meta Ads Manager, familiarity with CRM and marketing automation platforms, and knowledge of marketing automation and email marketing platforms.