Social Media & Content Manager

Position Overview

We are seeking a dynamic and creative Social Media & Content Manager to join The Chedi Hegra’s team. In this pivotal role, you will be responsible for crafting and implementing a robust social media and content strategy that elevates brand visibility, fosters meaningful guest engagement, and drives direct bookings. Reporting to the Director of Sales & Marketing, you will collaborate closely with cross-functional teams, including E-Commerce, Revenue Management, and Corporate Marketing, to ensure all digital communications align with The Chedi’s luxury brand identity while supporting commercial goals.

Key Responsibilities

Social Media & Content Strategy

You will develop and execute a comprehensive social media and content strategy tailored to The Chedi Hegra’s unique positioning. This includes managing content calendars, maintaining brand consistency across all digital platforms, and creating compelling storytelling that aligns with marketing and commercial objectives. Your role will be instrumental in shaping the hotel’s digital narrative to resonate with luxury travelers and drive engagement.

Social Media Management

Your responsibilities will encompass the full spectrum of social media management, including platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and X. You will plan, publish, and optimize content to maximize engagement and brand awareness, while actively monitoring online communities to respond to guest interactions with professionalism and care. This role requires a keen eye for trends and a proactive approach to community management.

Content Creation & Curation

As the driving force behind The Chedi Hegra’s digital content, you will produce high-quality, engaging content, including captions, blogs, newsletters, and campaign copy. You will coordinate photography and videography sessions to capture the hotel’s luxury experiences, dining, wellness, spa, weddings, and seasonal offerings. Additionally, you will manage the hotel’s digital content library, ensuring all assets are organized, accessible, and aligned with brand standards.

Campaigns & Strategic Partnerships

You will support the development and execution of integrated digital marketing campaigns in collaboration with the E-Commerce Executive. This includes coordinating influencer partnerships, media visits, and content collaborations to amplify the hotel’s reach and appeal. Your role will be critical in promoting hotel experiences, seasonal campaigns, and premium services to drive both brand loyalty and revenue growth.

Analytics, Reporting & Collaboration

Monitoring social media performance is a key aspect of this role. You will track audience insights, campaign results, and digital trends to prepare comprehensive monthly performance reports with actionable recommendations. Collaboration with Sales, Revenue Management, Operations, Corporate Marketing, and external agencies will be essential to align digital efforts with broader business objectives. Staying ahead of social media trends, AI tools, and digital marketing innovations will ensure The Chedi Hegra remains at the forefront of the luxury hospitality industry.

Qualifications & Skills

Required Qualifications

• A Bachelor’s degree in Marketing, Communications, Digital Marketing, Hospitality, Journalism, Media, or a related field.
• 3–5 years of experience in social media, content marketing, or digital marketing, with a preference for candidates who have worked in luxury hospitality, tourism, or premium lifestyle brands.
• Proficiency in Meta Business Suite, Google Analytics, Adobe Creative Suite, Canva, CMS platforms, CRM systems, and social media management tools.
• Prior experience in hotel pre-opening or destination marketing is a strong advantage.

Core Competencies

• Expertise in social media strategy and content marketing.
• Exceptional skills in luxury brand storytelling and copywriting.
• Strong creative direction and project management abilities.
• Experience in influencer and community management.
• Proficiency in digital marketing, campaign management, and analytics.
• Ability to coordinate high-quality photography and videography.
• Strong communication, creativity, and stakeholder management skills.
• Commercial awareness and a results-driven mindset.

Key Performance Indicators (KPIs)

To measure success in this role, you will be evaluated on the following KPIs:

• Growth in social media followers and engagement metrics (reach, impressions, and interactions).
• Performance of video and content assets in driving audience engagement.
• Increase in website traffic generated from social media channels.
• Return on investment (ROI) from campaigns and influencer collaborations.
• Timely delivery and execution of the content calendar.
• Consistency in brand messaging and visual identity across all platforms.
• Contribution to direct bookings and ancillary revenue growth.
• Accuracy and timeliness of performance reporting and insights.