Digital & E-Commerce Executive

About the Role

We are seeking a dynamic and results-driven Digital & E-Commerce Executive to spearhead our hotel’s online revenue growth, digital presence, and direct booking strategies. This pivotal role will oversee the management of our website, online distribution channels, digital marketing initiatives, and e-commerce operations to ensure a seamless and engaging guest experience while maximizing revenue potential. Collaborating closely with Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing, you will play a critical role in maintaining brand consistency, optimizing digital performance, and driving guest engagement across all platforms.

Key Responsibilities

As a Digital & E-Commerce Executive, your core responsibilities will include:

• Digital Strategy & Revenue Management:
  • Develop and execute the hotel’s digital and e-commerce strategy to enhance online visibility and revenue.
  • Monitor website performance, direct bookings, and digital revenue streams to identify growth opportunities.
  • Analyze performance metrics and prepare comprehensive monthly reports with actionable recommendations to drive continuous improvement.
• Website & Content Management:
  • Oversee the management and updates of the hotel’s website to ensure it remains current, user-friendly, and aligned with brand standards.
  • Ensure all content, promotions, and hotel information are accurate, compelling, and up to date across all digital touchpoints.
  • Collaborate with Corporate Marketing to implement website enhancements, including design updates, functionality improvements, and SEO optimizations.
• OTA & Distribution Management:
  • Manage Online Travel Agency (OTA) extranets, maintaining rate parity, inventory accuracy, and content consistency across all platforms.
  • Monitor OTA performance metrics and identify promotional opportunities to enhance visibility and bookings.
  • Ensure seamless integration and alignment between OTA channels and the hotel’s direct booking systems.
• Digital Marketing & Campaign Execution:
  • Support and execute SEO, SEM, Google Ads, CRM, and email marketing campaigns to drive targeted traffic and conversions.
  • Monitor campaign performance, analyze ROI, and optimize strategies to maximize engagement and revenue.
  • Coordinate digital promotions and marketing initiatives for rooms, restaurants, spa, wellness, and hotel experiences to enhance guest engagement and loyalty.
• Analytics & Reputation Management:
  • Track website traffic, booking trends, and campaign performance using tools such as Google Analytics to derive actionable insights.
  • Prepare regular performance reports and conduct competitor analysis to stay ahead in the market.
  • Monitor online guest reviews across platforms and coordinate timely responses with Operations to maintain a positive online reputation.
• Cross-Functional Collaboration:
  • Work closely with Revenue Management, Sales, and Corporate Marketing teams to align digital strategies with commercial goals.
  • Stay abreast of digital trends, emerging hospitality technologies, and industry best practices to drive innovation and competitive advantage.

Qualifications & Skills

To excel in this role, you will possess the following qualifications and competencies:

• Education: Bachelor’s degree in Marketing, Digital Marketing, Hospitality, Business Administration, E-Commerce, or a related field.
• Experience: Minimum of 2–3 years of experience in hotel e-commerce or digital marketing, preferably within the luxury hospitality sector.
• Technical Proficiency:
  • Expertise in OTA extranets, Google Analytics, Google Ads, SEO/SEM, CMS platforms, and CRM systems.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with hospitality systems such as SynXis, Ideas RMS, or similar platforms is a plus.
• Key Competencies:
  • A commercial and analytical mindset with a strong focus on data-driven decision-making.
  • Expertise in digital marketing, e-commerce, and website/OTA management.
  • Proficiency in SEO/SEM strategies and Google Analytics for performance tracking.
  • Strong communication and stakeholder management skills to collaborate effectively across departments.
  • Exceptional project management abilities with meticulous attention to detail.
  • Capacity to manage multiple priorities independently while delivering high-quality results.

Key Performance Indicators (KPIs)

Your success in this role will be measured by the following KPIs:

• Growth in brand.com revenue.
• Improvement in direct booking conversion rates.
• Increase in website traffic and conversion rates.
• Accuracy and performance of OTA content and listings.
• ROI of digital marketing campaigns.
• Performance of SEO and Google Ads initiatives.
• Engagement metrics for email marketing campaigns.
• Online reputation score and guest review responses.
• Timeliness and accuracy of digital reporting.