Marketing Specialist

Position Overview

We are seeking a dynamic and detail-oriented Marketing Specialist to join our team and play a pivotal role in executing our company’s marketing strategies across multiple channels. This position is ideal for a proactive professional with a passion for brand management, digital marketing, and cross-functional collaboration. The Marketing Specialist will oversee day-to-day marketing operations, ensuring consistent brand execution, engaging content delivery, and seamless coordination with external partners. The role also involves field verification of marketing materials, digital content management, and performance monitoring to drive continuous improvement in our marketing initiatives.

Key Responsibilities

• Social Media Management: Develop, schedule, and publish engaging content across all company social media platforms. Monitor and respond to customer inquiries, comments, and messages to foster meaningful interactions and enhance brand reputation.
• External Partnership Coordination: Collaborate with marketing agencies, photographers, designers, and other service providers to ensure timely delivery of high-quality marketing materials. Oversee project timelines, quality standards, and adherence to brand guidelines.
• Field Verification & Brand Compliance: Conduct regular field visits to branches to audit the implementation of marketing standards, brand identity, and promotional materials. Prepare detailed reports on compliance status and recommend corrective actions where necessary.
• Print and Digital Content Management: Oversee the production, distribution, and installation of branch print materials and digital screens. Ensure all materials align with approved designs and brand guidelines, and coordinate updates as needed.
• Themar Application Management: Maintain and update the Themar application with accurate product information, pricing, images, offers, banners, and other relevant content. Ensure the platform remains user-friendly and aligned with marketing objectives.
• Cross-Functional Collaboration: Participate in operational meetings to represent the Marketing Department, communicate key decisions, and ensure their effective implementation across the organization.
• Campaign & Event Support: Assist in the planning, execution, and monitoring of marketing campaigns, initiatives, openings, and events. Align activities with departmental priorities and business objectives to maximize impact.
• Performance Analysis & Recommendations: Track marketing activities and content performance using analytics tools. Identify trends, issues, or opportunities for improvement, and provide data-driven recommendations to the Marketing Manager to enhance campaign effectiveness.
• Ad-Hoc Task Execution: Handle urgent marketing tasks and special projects as they arise, ensuring timely completion and alignment with departmental goals.

Requirements & Skills

To excel in this role, the ideal candidate will possess the following qualifications and competencies:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited institution.
• Experience: Minimum of 2–5 years of relevant marketing experience, with a preference for candidates with a background in the Food & Beverage industry.
• Digital Marketing Expertise: Proven proficiency in social media management, content creation, publishing, and digital marketing strategies. Experience with platforms such as Facebook, Instagram, LinkedIn, and Twitter is essential.
• Marketing Tools & Analytics: Strong working knowledge of marketing tools and analytics platforms, with the ability to interpret data, generate insights, and optimize marketing efforts accordingly.
• Brand Management: A deep understanding of brand identity, marketing materials, and promotional campaigns. Ability to maintain consistency across all customer touchpoints while adapting to local market needs.
• Content Management: Experience in managing and updating digital content, including product listings, pricing, images, offers, and promotional banners. Attention to detail is critical to ensure accuracy and brand alignment.
• Project & Vendor Management: Excellent project management skills with the ability to coordinate multiple stakeholders, including external agencies and service providers. Strong follow-up and problem-solving abilities to meet deadlines and quality standards.
• Analytical & Problem-Solving Skills: Exceptional analytical abilities to evaluate marketing performance, identify gaps, and propose actionable solutions. Strong attention to detail and a results-driven mindset.
• Communication & Language Proficiency: Outstanding written and verbal communication skills in both Arabic and English. Ability to articulate ideas clearly and collaborate effectively with internal and external stakeholders.
• Organizational & Time Management: Exceptional organizational skills with the capacity to manage multiple priorities, deadlines, and projects in a fast-paced environment. Ability to adapt to changing business needs and work under pressure.
• Technical Proficiency: Advanced proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint. Familiarity with additional marketing software or tools is a plus.
• Work Environment Adaptability: Ability to thrive in a dynamic and fast-paced work environment. Willingness to travel periodically to branches for field verification and support marketing activities, openings, campaigns, and events as required.