Meta Conversion API

About Red Bananas

Red Bananas is a globally recognized, full-service digital and creative agency headquartered in Jeddah, specializing in performance marketing, search engine optimization (SEO), media buying, and premium bilingual (Arabic/English) creative development. Our expertise spans key industries including real estate, automotive, sports, and retail, with a strong presence in the Kingdom of Saudi Arabia and beyond. Unlike traditional agencies that deliver static reports, we operate with a data-driven, live-tracking approach, ensuring every campaign is meticulously monitored and optimized. Our work thrives at the intersection of strategy, media investment, data analytics, and design—where we deliver measurable results and hold ourselves accountable for performance, not just deliverables.

Our Collaborative Culture

At Red Bananas, collaboration isn’t just encouraged—it’s embedded in our culture. We believe in lifting each other up, sharing knowledge, and fostering an environment where growth is organic and leadership is earned from within. Our team operates with a shared commitment to excellence, where managers prioritize your development as much as your output. We value hard work, but not at the expense of well-being, ensuring a balanced and sustainable approach to achieving our goals. This role offers a unique opportunity to take ownership of your work while receiving the support and mentorship needed to excel.

The Role: Meta Conversion API Specialist

This is a senior, hands-on position designed for a seasoned performance marketer who thrives in a dynamic environment. You will be responsible for the end-to-end performance and media-buying strategy for assigned accounts, from conceptualization to execution and optimization. Additionally, you will lead a team of junior performance marketers, mentoring them while ensuring campaign targets are met. This role is a blend of strategic leadership and tactical execution—a player-coach position where you set the standard, review work, and grow talent while maintaining accountability for results.

Key Responsibilities

• Strategic Ownership: Take full ownership of performance and media-buying results, including setting targets, managing spend, and ensuring campaigns meet or exceed KPIs.
• Hands-On Execution: Build, optimize, and manage campaigns directly, with a deep dive into analytics to identify and address underperformance in real time.
• Team Leadership: Lead and develop a team of junior performance marketers by setting benchmarks, reviewing their work, identifying gaps, and fostering their professional growth without compromising account performance.
• Client Management: Serve as the primary point of contact for clients, presenting strategies, defending performance metrics, and building trust through transparent and data-backed communication.
• Media Planning: Develop comprehensive media plans, including channel mix, budget allocation, bundling strategies, and pacing to maximize ROI and align with client objectives.
• Measurement & Tracking: Design and implement robust measurement frameworks, including conversion tracking, attribution modeling, and campaign setup across all relevant platforms to ensure data integrity and actionable insights.
• Advanced Analytics: Conduct in-depth data analysis to uncover correlations, run regressions, and distinguish meaningful signals from noise. Translate findings into actionable strategies that drive performance improvements.
• AI Integration: Leverage AI tools such as Claude to streamline workflows, from drafting reports and conducting analysis to building custom solutions that enhance efficiency and accuracy.
• Real-Time Reporting: Maintain live tracking and reporting for all accounts, ensuring stakeholders have up-to-date visibility into performance and areas for optimization.

Your Ideal Profile

We are seeking a critical thinker with a proactive mindset, someone who questions assumptions, challenges the status quo, and approaches problems with first-principles reasoning. You thrive in fast-paced, agile environments where adaptability is key, and you take initiative without waiting for direction. Fluency with AI tools like Claude is a must, as is hands-on experience with the performance marketing stack, including Google Analytics 4 (GA4), Microsoft Clarity, and major ad platforms. You should be capable of setting up and managing conversion tracking, attribution, and campaigns independently, not just delegating these tasks.

As a client-facing strategist, you must be able to articulate complex ideas clearly and confidently, defend your decisions under scrutiny, and build long-term trust with stakeholders. Your analytical acumen should extend beyond basic reporting—you should be adept at linear regression, statistical modeling, and data-driven decision-making. If you are a results-driven leader who balances strategic vision with tactical execution, this role is designed for you.