Public Relations and Advertising Agent

Position Overview

NTU International is seeking highly skilled and motivated professionals to join our dynamic team as Public Relations and Advertising Agents. This role is part of a strategic initiative under the project titled "Communication outreach and engagement on EU policies in North Africa, the Middle East, and the Gulf". Successful candidates will be enlisted in a pool of qualified Non-Key Experts (Senior and Junior) and may be mobilised on a short-term, on-demand basis throughout the 36-month project duration. The primary objective of this assignment is to deliver strategic, technical, and logistical support in communication to the Directorate-General for Neighbourhood and Enlargement Negotiations (DG MENA). The role involves enhancing the visibility, outreach, and impact of the European Union’s policies, initiatives, and partnerships across the Middle East, North Africa, and the Gulf region through meticulously planned and executed communication strategies.

Key Responsibilities

As a Public Relations and Advertising Agent, you will play a pivotal role in shaping and executing high-impact communication campaigns. Your responsibilities will include:

• Strategic Communication Development: Designing and implementing comprehensive public relations and media outreach strategies tailored to the objectives of the European Union’s policies and initiatives in the target regions.
• Media and Advertising Campaign Management: Planning, negotiating, and overseeing media buying and advertising campaigns across a diverse range of traditional and digital media channels to ensure maximum reach and engagement.
• Stakeholder Relations: Building and nurturing strong, mutually beneficial relationships with media organisations, journalists, and key communication partners to facilitate seamless collaboration and information dissemination.
• Content Creation and Dissemination: Supporting the preparation and distribution of press materials, media kits, and promotional content to enhance the visibility of EU initiatives and events.
• Campaign Coordination: Leading and coordinating PR campaigns to amplify the impact of EU policies, ensuring alignment with broader communication goals and regional priorities.
• Performance Analysis and Reporting: Monitoring media coverage and campaign performance, compiling analytical reports, and providing actionable recommendations to refine strategies and improve outcomes.
• Reputation and Engagement Management: Advising on communication opportunities, reputation management, and audience engagement strategies to foster trust and credibility for the European Union’s initiatives.
• Cross-functional Collaboration: Working closely with internal communication teams, creative agencies, and external service providers to ensure cohesive and consistent campaign delivery that aligns with the project’s objectives.

Qualifications and Professional Experience

To excel in this role, candidates must meet the following minimum qualifications and professional requirements:

• Education: A bachelor’s degree (or equivalent qualification) in Public Relations, Communication, Marketing, or a related field.
• Language Proficiency: Fluency in English is essential; additional proficiency in Arabic, French, or other regional languages is highly desirable.
• General Professional Experience: A minimum of five years of relevant experience in public relations, advertising, or a closely related field.
• Specialised Experience: At least three years of hands-on experience in negotiating media buys and managing PR campaigns, with a proven track record of delivering measurable results.
• EU Institutions Experience: Prior experience working with or within EU institutions is considered a significant asset.

Why Join Us?

This is an exceptional opportunity for professionals who are passionate about international communication and eager to contribute to the strategic objectives of the European Union. Successful candidates will have the chance to work on high-profile projects, collaborate with global stakeholders, and make a tangible impact on shaping public perception and engagement with EU policies in key regions. If you are a proactive, results-driven individual with a keen understanding of media dynamics and a commitment to excellence, we invite you to apply and become part of our esteemed team.