Cross-border E-commerce Marketing Specialist (Arabic Market)

About the Role

We are seeking a dynamic and culturally attuned Arabic-speaking e-commerce marketing specialist to spearhead our cross-border marketing and operational initiatives in the Saudi Arabian market. In this pivotal role, you will serve as the primary liaison between our brand and Arabic-speaking consumers, driving strategic initiatives in user growth, content marketing, and platform operations to enhance sales conversion and elevate brand visibility. As part of a seasoned cross-border e-commerce team, you will contribute localized marketing expertise to effectively penetrate and thrive in the Arabic market.

Key Responsibilities

• Lead Arabic Content Marketing: Develop and execute comprehensive social media content strategies, craft compelling ad copy, and create marketing materials tailored for Arabic-speaking audiences. Ensure all content aligns with local cultural nuances and resonates authentically with the target demographic.
• Manage E-commerce Platform Operations: Oversee the day-to-day operations of our e-commerce storefronts on leading platforms such as Amazon, Noon, and other prominent Arabic e-commerce channels. Focus on optimizing product listings, managing promotional campaigns, and ensuring seamless execution of sales strategies.
• Develop Localized Marketing Strategies: Design and implement differentiated marketing campaigns grounded in a deep understanding of Middle Eastern consumer behavior. Leverage insights to create tailored strategies that drive engagement and maximize market penetration.
• Monitor and Optimize Campaign Performance: Track and analyze key performance metrics, including Cost Per Click (CPC), Advertising Cost of Sale (ACOS), conversion rates, and other critical KPIs. Utilize data-driven insights to continuously refine campaigns, optimize return on investment (ROI), and deliver comprehensive performance reports to stakeholders.
• Coordinate Cross-functional Resources: Collaborate closely with supply chain, customer service, and design teams to ensure cohesive campaign execution and a consistent, high-quality user experience across all touchpoints.
• Market and Competitive Intelligence: Conduct thorough monitoring of competitor activities and industry trends within the Arabic market. Provide actionable insights and strategic recommendations to identify opportunities and maintain a competitive edge.
• New Product Launch: Play an integral role in planning and executing new product launches in the Arabic market. Develop end-to-end marketing strategies that span from pre-launch preparation through peak sales periods, ensuring maximum impact and market adoption.

Qualifications and Skills

To excel in this role, you must possess the following qualifications and competencies:

Required:

• Language Proficiency: Fluency in Arabic with exceptional written and verbal communication skills in English; proficiency in Chinese is considered a valuable asset.
• Professional Experience: A minimum of 2–3 years of experience in cross-border e-commerce, retail, or digital marketing, with a strong preference for hands-on experience in the Middle East and North Africa (MENA) region.
• Platform Proficiency: In-depth familiarity with the operational rules, marketing tools, and best practices of major Arabic e-commerce platforms, including Amazon and Noon.
• Marketing Expertise: A robust understanding of the Arabic social media landscape, including platforms such as Instagram, TikTok, and Snapchat, coupled with proven strategies for user acquisition and engagement.
• Data-Driven Mindset: Basic proficiency in data analysis, with the ability to interpret marketing metrics and translate insights into actionable optimization strategies.

Preferred Qualifications:

• Prior experience in consumer electronics, 3C digital products, or smart home categories.
• Knowledge of Arabic Search Engine Optimization (SEO) and App Store Optimization (ASO) techniques, along with an understanding of the local search engine ecosystem.