Business Development Executive

About CARMA

CARMA stands as a globally recognized leader in media intelligence, leveraging decades of expertise to empower PR and communications professionals. Our mission is to help organizations monitor critical media trends, measure meaningful outcomes, and demonstrate the tangible value of their work. By integrating advanced AI-driven media monitoring across print, online, broadcast, and social platforms in over 100 languages, we provide actionable insights that shape strategic decisions and drive business success. With a diverse global team supporting thousands of organizations worldwide, CARMA transforms complex media data into clear, actionable context, elevating the impact of earned media and deepening understanding of stakeholder influence across diverse markets.

Role Overview

As a Business Development Executive, you will play a pivotal role in expanding CARMA’s presence in Saudi Arabia by identifying and securing new business opportunities. Your primary responsibility will be to conduct thorough market research, generate qualified leads, and establish meaningful connections with potential clients. This role is instrumental in driving CARMA’s growth strategy while ensuring alignment with the company’s Saudization and localization objectives. You will be responsible for initiating outbound outreach, qualifying prospects, and scheduling high-value business meetings with key stakeholders. Your efforts will directly contribute to building a robust sales pipeline and fostering long-term client relationships.

Key Responsibilities

• Market Research and Lead Generation: Conduct in-depth research to identify prospective organizations, industries, and decision-makers that align with CARMA’s offerings. Analyze market trends and competitive landscapes to uncover new opportunities and validate potential leads.
• Outbound Outreach and Engagement: Initiate contact with potential clients through professional phone calls, emails, and other approved communication channels. Clearly articulate CARMA’s value proposition to generate initial interest and establish credibility with prospects.
• Qualification and Meeting Scheduling: Assess the needs and fit of prospective clients to qualify leads effectively. Collaborate with internal stakeholders to schedule qualified business meetings, ensuring alignment with sales objectives and client expectations.
• Sales Pipeline Management: Maintain a dynamic and accurate sales pipeline by consistently updating CRM records with prospect information, outreach activities, and follow-up actions. Monitor progress and ensure timely follow-ups to maximize conversion opportunities.
• Client Re-engagement: Revitalize relationships with previous or lost opportunities by re-establishing contact and presenting relevant updates or solutions that address their evolving needs.
• Market and Competitive Intelligence: Gather and analyze market feedback and competitive insights to inform strategic decision-making. Share valuable findings with the team to enhance CARMA’s market positioning and product development.
• Collaboration and Support: Participate in approved marketing initiatives and lead-generation campaigns to amplify CARMA’s reach. Represent the company at industry conferences, meetings, and events to strengthen brand visibility and network with key stakeholders.
• Client Communication: Keep prospective and existing clients informed about CARMA’s latest product developments, service enhancements, and industry insights to nurture long-term relationships.
• Compliance and Alignment: Adhere to CARMA’s policies, procedures, and ethical standards while supporting the company’s mission and values. Execute additional responsibilities as assigned by your direct manager to contribute to the overall success of the business development function.

Qualifications and Skills

• Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Experience: 1-2 years of relevant experience in sales, business development, customer service, or a closely related discipline.
• Language Proficiency: Fluency in both written and spoken Arabic and English, with exceptional communication skills in both languages.
• Core Competencies:
  • Strong interpersonal and negotiation skills, with the ability to build rapport and trust with prospects.
  • Proficient in conducting outbound calls and email outreach with a professional and persuasive approach.
  • Analytical mindset with the ability to research and identify key decision-makers within target organizations.
  • Exceptional organizational skills, with a keen attention to detail and the ability to manage multiple priorities effectively.
  • Proactive and target-driven, with a demonstrated ability to meet and exceed meeting-booking and lead-generation goals.
  • Proficiency in maintaining accurate records and updating sales pipelines or CRM systems to ensure data integrity.