Digital Marketing & Communications Associate

Digital Marketing & Communications Associate

Are you a dynamic and creative professional passionate about shaping brand narratives and driving impactful digital engagement? We are seeking a highly motivated Digital Marketing & Communications Associate to join our team and play a pivotal role in elevating our institution’s online presence, admissions outreach, and community storytelling. This is an exciting opportunity to merge your expertise in digital marketing, content creation, and strategic communications to support our mission of fostering meaningful connections with our audience.

In this dynamic role, you will collaborate closely with senior leadership, including the Director of Admissions & Partnerships and the Communications & Brand Design Manager, to develop and execute a cohesive digital strategy that amplifies our brand’s voice and drives engagement across multiple platforms. Your work will be instrumental in shaping how our institution is perceived, both internally and externally, while contributing to key initiatives such as admissions lead generation, community outreach, and brand consistency.

Key Responsibilities

As a Digital Marketing & Communications Associate, your responsibilities will include, but are not limited to:

• Digital Content Creation and Social Media Management: Develop and curate compelling digital content that aligns with our brand’s storytelling pillars, including social media posts, newsletters, and website updates. Ensure a consistent and engaging presence across platforms while adhering to our Brand-Building Playbook.
• Paid Media and Lead Generation: Manage and optimize paid media campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn to support admissions lead generation. Collaborate with the Admissions and Community Engagement teams to refine targeting strategies and maximize ROI.
• Photography and Visual Storytelling: Capture high-quality photographs at school events, including evening gatherings, to document key moments for the annual yearbook and digital archives. Your eye for detail and ability to work in various lighting conditions will be essential.
• Data-Driven Decision Making: Monitor and analyze digital marketing performance metrics, including engagement rates, website conversions, and ROI, to inform strategic decisions. Provide actionable insights to stakeholders based on data trends.
• Collaborative Partnerships: Work closely with teachers, students, alumni, and other stakeholders to gather compelling stories that highlight our institution’s values and achievements. Contribute to marketing and branding projects, including signage, invitations, and promotional materials.
• Community Engagement: Act as the voice of our institution on social media, fostering meaningful interactions with our audience. Respond promptly and thoughtfully to inquiries, comments, and feedback to maintain a positive and engaging online community.
• Website and Content Management: Assist in maintaining and refreshing our website content, ensuring that news, updates, and key information are current and accessible to visitors.
• Event Coordination: Stay informed about the annual school events calendar and coordinate photographic coverage for all scheduled activities.
• Strategic Brand Alignment: Ensure brand consistency across all digital platforms, from social media to paid advertising, to reinforce our institution’s identity and values.

Qualifications and Skills

To excel in this role, you will bring a blend of technical expertise, creative flair, and a deep understanding of digital marketing trends. Ideal candidates will possess:

• A Bachelor’s degree in Marketing, Communications, Arts, or a related field, demonstrating a strong foundation in digital strategy and content creation.
• Proven experience in digital marketing or social media management, with a portfolio showcasing successful campaigns, content calendars, or engagement strategies.
• Proficiency in Google Analytics 4, SEO best practices, and social media algorithms, enabling you to track performance and refine approaches for maximum impact.
• Hands-on experience with paid media platforms such as Google Ads and Meta Ads, including lead-capture optimization and A/B testing.
• A keen eye for graphic design principles, including page layout, typography, and visual hierarchy, with an ability to collaborate on design projects.
• Basic photography skills, including familiarity with DSLR cameras and post-processing tools, to capture high-quality images for marketing materials.
Certifications in areas such as Google Analytics, HubSpot Content Marketing, or Email Marketing are highly preferred and will be valued in your application.
• Exceptional communication and interpersonal skills, enabling you to engage with diverse stakeholders and convey complex ideas clearly and persuasively.
• A creative mindset with an attention to detail, ensuring that every piece of content reflects our institution’s tone and values.
• Strong organizational and time-management skills, allowing you to juggle multiple projects, meet deadlines, and adapt to evolving priorities.
• Analytical thinking and problem-solving abilities, enabling you to interpret data and propose data-driven solutions to enhance our digital strategy.

Why Join Us?

This role offers a unique opportunity to make a tangible difference in how our institution connects with its community. You will be part of a collaborative and innovative team, where your ideas are valued, and your growth is supported. With a 200-day contract and a structured learning and growth framework, this position provides a solid foundation for advancing your career in digital marketing and communications.

If you are eager to merge your passion for storytelling with your expertise in digital marketing, we invite you to apply and be a part of our mission to inspire and engage our community through impactful communication.