Assistant Trade Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Assistant Trade Marketing Manager to join our team and play a pivotal role in shaping and executing strategic trade marketing initiatives. In this position, you will collaborate closely with the Sales & Distribution and Trade Marketing teams to develop and implement innovative in-store visual merchandising strategies, promotional campaigns, and loyalty programs that drive brand visibility, market share, and revenue growth. Your contributions will be instrumental in translating high-level business strategies into actionable operational plans, ensuring alignment with Nadec’s vision, mission, and corporate objectives.

Key Responsibilities

The Assistant Trade Marketing Manager will be responsible for a diverse range of functions designed to enhance trade marketing effectiveness and performance. Your core duties will include:

• Strategic Execution and Planning:
  • Assist in the development and execution of annual business plans and targets, ensuring full alignment with the strategic agenda of the Sales & Distribution and Trade Marketing departments.
  • Translate strategic objectives into operational business plans, leading the performance and execution of these plans to achieve functional goals and deliver on the company’s overarching strategy.
  • Finalize and oversee monthly, weekly, and annual category plans to ensure consistent market penetration and growth.
• Team Leadership and Development:
  • Provide direct supervision and leadership to the Sales & Distribution / Trade Marketing team, ensuring all activities are executed efficiently and in accordance with strategic project management plans, policies, and procedures.
  • Build and lead a high-performing, motivated, and engaged team by setting clear priorities, defining objectives, managing performance, and offering continuous feedback and coaching.
  • Act as a role model to reinforce Nadec’s vision, mission, values, and corporate strategy, fostering a culture of accountability, engagement, and continuous improvement.
• Budget Management and Financial Oversight:
  • Participate in the preparation and management of the functional budget, ensuring accurate financial planning and performance tracking.
  • Assess financial performance against budgeted targets, identifying areas of underperformance and recommending corrective actions to optimize cost efficiency and revenue generation.
• Campaign Development and Execution:
  • Develop and execute comprehensive trade marketing campaigns for assigned products, including promotions, sponsored product listings, flash sales, and livestreaming events.
  • Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and inform strategic decision-making.
  • Design category trade plans by channel, ensuring alignment with brand strategy to achieve desired market share in terms of volume and value, as well as optimal distribution.
  • Prepare detailed reports and presentations on campaign performance, market insights, and key learnings to support data-driven decision-making.
• Collaboration and Stakeholder Management:
  • Coordinate with below-the-line (BTL) marketing agencies to develop and produce point-of-sale (POS) materials, ensuring adherence to brand guidelines and timely execution across all trade channels.
  • Recommend innovative sales solutions based on market intelligence to drive market share and protect overall brand volume and value.
  • Submit monthly market visit reports (KSA/GCC) highlighting key status updates, opportunities, challenges, and actionable recommendations.
• Data Analysis and Forecasting:
  • Analyze supply and demand volatility using historical sales data and trend analytics to forecast monthly requirements and ensure all channels are adequately catered to.
  • Translate category business needs into compelling value propositions that generate sales and profitability for Nadec.

Qualifications and Competencies

To excel in this role, candidates must meet the following educational and professional requirements:

• Education: Bachelor’s degree in Business Administration, Finance, Marketing, or a related field. A Master’s degree or professional certification is considered a strong asset.
• Experience: Minimum of 3–4 years of progressive experience in trade marketing, with a preference for candidates who have held a management or leadership role. A proven track record in developing and executing trade marketing strategies is essential.
• Skills and Knowledge:
  • Deep understanding of market dynamics, consumer behavior, and industry trends.
  • Strong analytical skills with proficiency in data interpretation and performance tracking against KPIs.
  • Excellent project management abilities, with a keen eye for detail and a results-oriented mindset.
  • Outstanding communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and external partners.
  • Proficiency in budget management, financial analysis, and strategic planning.
  • Familiarity with trade marketing tools, POS material development, and agency coordination is highly desirable.
• Personal Attributes: Self-motivated, proactive, and capable of working in a fast-paced, dynamic environment. Demonstrated leadership, problem-solving, and decision-making abilities are critical.