Marketing & Communications Manager - Kings League MENA

Join the Visionary Force Behind Kings League – Shaping the Future of Sports Entertainment in the MENA Region

The Marketing & Communications Manager – MENA is a pivotal role within Kings League, a groundbreaking global phenomenon that is redefining the intersection of sports and entertainment. As a 7-a-side football league led by the world’s most influential streamers and content creators, Kings League is pioneering innovative formats that blend the excitement of traditional football with the dynamic energy of e-sports. This is an opportunity to drive impactful growth, amplify brand visibility, and foster an engaged community across the Middle East and North Africa (MENA) region.

In this dynamic role, you will spearhead the regional marketing and communications strategy, collaborating with a global team to execute high-impact initiatives that elevate Kings League’s presence, deepen fan engagement, and accelerate the league’s expansion. Your strategic vision and execution will be instrumental in positioning Kings League as a cultural and entertainment powerhouse in the MENA market.

Key Responsibilities

Your work will span across multiple high-impact areas, ensuring Kings League’s brand resonates across digital and traditional platforms while fostering meaningful connections with fans, media, and partners:

• Marketing & Brand Strategy: Develop and implement a robust regional marketing strategy tailored to the MENA market, ensuring alignment with global campaigns while adapting to local cultural nuances and consumer behaviors. Identify strategic partnerships, sponsorships, and activations within sports, entertainment, and cultural sectors to maximize brand visibility and relevance.
• Multi-Channel Campaign Execution: Lead the coordination of integrated marketing campaigns across digital platforms, social media, and live activations. Leverage data-driven insights to optimize performance, ensuring campaigns are both creative and commercially effective.
• Communications & PR Leadership: Execute a comprehensive regional PR and communications strategy, fostering strong relationships with media outlets, influencers, and key stakeholders. Manage media outreach, corporate communications, and reputation management to ensure Kings League’s narrative remains positive and influential.
• Crisis & Reputation Management: Provide proactive support in crisis communications, ensuring swift, strategic responses that protect the brand’s integrity and maintain stakeholder trust.
• Fan Engagement & Community Growth: Design and execute initiatives that cultivate a vibrant, engaged Kings League community. Collaborate with creators, ambassadors, clubs, and partners to organize impactful local activations, competitions, and events that drive participation and excitement.
• Project & Stakeholder Management: Oversee campaign budgets, timelines, and external agency partnerships, ensuring seamless execution across cross-functional teams. Utilize data analytics to track performance, measure ROI, and refine strategies for continuous improvement.

Why This Role Matters

As the Marketing & Communications Manager – MENA, you will play a critical role in shaping Kings League’s trajectory in one of the most dynamic and fast-growing markets in the world. Your ability to blend creative innovation with strategic execution will not only amplify the league’s reach but also contribute to its legacy as a leader in modern sports entertainment. This is more than a job—it’s an opportunity to be part of a movement that is redefining how fans experience and engage with sports.

Qualifications & Requirements

We are seeking a highly motivated and experienced professional with a proven track record in marketing and communications, particularly within the realms of sports, entertainment, media, or gaming. Your expertise will be instrumental in driving Kings League’s success in the MENA region:

• 8+ Years of Experience: A strong background in marketing, communications, or a related field, with a focus on strategic planning, campaign execution, and stakeholder management.
• Industry-Specific Expertise: Deep understanding of the sports, entertainment, media, and gaming industries, with a keen awareness of emerging trends and consumer behaviors.
• Digital & Influencer Marketing Mastery: Proficiency in digital marketing strategies, social media management, content creation, and influencer partnerships to maximize brand engagement.
• MENA Market Knowledge: Experience working within the MENA region is highly advantageous, though not mandatory. A keen understanding of cultural nuances and market dynamics will be a significant asset.
• Project & Stakeholder Management: Exceptional organizational skills, with the ability to manage complex projects, budgets, and cross-functional teams effectively.
• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Advanced degrees or certifications in a relevant discipline are a plus.
• Language Proficiency: Fluency in both English and Arabic is required to facilitate seamless communication across diverse stakeholders and markets.

If you are passionate about innovation, community-building, and the intersection of sports and entertainment, and you have the strategic acumen to drive impactful growth in the MENA region, we invite you to join our team and help shape the future of Kings League.