Head of Marketing content

Position Overview

We are seeking a visionary and strategic Head of Marketing Content to lead the development and execution of our content strategy across the Saudi market. In this pivotal role, you will oversee the entire content lifecycle—from planning and creation to delivery—across all marketing channels, ensuring alignment with our luxury brand standards and the unique demands of the local market. This position demands a dynamic leader who can inspire and mentor a high-performing team of content specialists, video producers, and AI-driven content innovators while fostering a culture of excellence and innovation. Your expertise will be instrumental in driving AI-enabled content production, implementing robust content governance frameworks, and collaborating with cross-functional teams to deliver cohesive, high-impact marketing campaigns that elevate brand engagement and resonance.

Key Responsibilities

• Strategic Leadership: Develop and lead a comprehensive content strategy tailored to the Saudi market, ensuring all content reflects the sophistication and exclusivity of our luxury brand. Define editorial direction, content pillars, and messaging frameworks to maintain consistency and brand integrity.
• Team Management & Mentorship: Lead, inspire, and mentor a multidisciplinary team of content creators, video specialists, and AI content experts. Foster a collaborative environment that encourages creativity, innovation, and professional growth while ensuring adherence to brand guidelines and performance metrics.
• Content Excellence & Localization: Oversee the creation of high-quality Arabic content that resonates with local audiences while upholding the premium standards of our luxury brand. Ensure all content is culturally relevant, linguistically precise, and aligned with market expectations.
• AI & Innovation Integration: Drive the adoption of AI-enabled tools and technologies to enhance content production efficiency, personalization, and scalability. Establish best practices for AI-driven content governance, ensuring ethical use and alignment with brand values.
• Cross-Functional Collaboration: Partner closely with marketing, creative, digital, and sales teams to develop and execute integrated marketing campaigns. Align content initiatives with broader business objectives to maximize brand impact and customer engagement.
• Performance Optimization: Monitor and analyze content performance across channels, leveraging data-driven insights to refine strategies and optimize engagement. Continuously test and iterate on content formats, distribution methods, and messaging to enhance effectiveness and ROI.
• Governance & Compliance: Implement and enforce content governance policies to maintain brand consistency, legal compliance, and ethical standards. Ensure all content adheres to regulatory requirements and internal brand guidelines.

Ideal Candidate Profile

We are looking for a seasoned professional with a proven track record in content marketing, brand marketing, editorial leadership, or creative content strategy. The ideal candidate will bring:

• Extensive Experience: A minimum of 10 years in content marketing, brand marketing, editorial, or creative content leadership roles, with a strong emphasis on strategic thinking and execution.
• Arabic Content Expertise: Demonstrated leadership in managing Arabic content teams, with a deep understanding of the linguistic, cultural, and market nuances specific to the Saudi and broader Gulf region.
• Luxury Industry Insight: Proven experience in luxury real estate, hospitality, luxury brands, or creative agencies, where content plays a critical role in shaping brand perception and customer engagement.
• Technological Proficiency: Familiarity with AI-driven content tools, content management systems, and analytics platforms to streamline production and measure performance.
• Collaborative Leadership: Exceptional interpersonal and communication skills, with the ability to influence stakeholders, align teams, and drive consensus across diverse functions.
• Analytical Mindset: A data-driven approach to content strategy, with the ability to interpret performance metrics and translate insights into actionable improvements.