Social Media Content Creator (Instagram/tiktok/X/Twitter/Linkedin)

About the Role

Join our dynamic EMEA social team as a Social Media Content Creator based in Riyadh, where you will play a pivotal role in shaping and executing our organic social media strategy across key platforms including Instagram, TikTok, X (formerly Twitter), and LinkedIn. This position is instrumental in elevating our presence in the Saudi market, offering a unique opportunity to collaborate closely with our social, communications, marketing, operations, and other cross-functional teams. You will be at the forefront of invigorating our local social media ecosystem, fostering audience growth, and driving engagement through innovative content creation and strategic account management.

Key Responsibilities

• Content Creation and Strategy: Develop original video content, graphics, captions, and copy tailored for local market platforms such as Twitter, Instagram, and other relevant channels. Collaborate with the global social team to align on platform-specific strategies and ensure cohesive brand messaging.
• Account Management: Oversee the day-to-day operations of local social media accounts, including content publishing, scheduling, and maintaining a consistent cadence that aligns with both regional and global strategies.
• Cross-Functional Collaboration: Partner with Communications, Co-Marketing, Operations, Creative, and Influencer/Talent teams to brainstorm, produce, and execute integrated content campaigns, product launches, and initiative rollouts that resonate with target audiences.
• Campaign Support: Provide strategic guidance to campaign teams by developing social-first content that amplifies integrated marketing campaigns, ensuring seamless execution across organic handles and cultural moments.
• Community Engagement: Act as the voice of the brand on owned channels, engaging with audiences in real-time, fostering meaningful interactions, and driving community growth.
• Audience Insights and Growth: Demonstrate a deep understanding of audience preferences and behaviors to create content that engages both existing and new followers. Utilize data-driven insights to refine content strategies and optimize performance.
• Innovation and Experimentation: Lead the ideation and launch of social-first franchises and repeatable content formats that align with brand priorities and content pillars. Champion a culture of experimentation, testing new ideas, and learning from outcomes to continuously elevate content quality.
• Analytics and Reporting: Collect, analyze, and interpret social media metrics to inform content decisions. Collaborate on regular performance reports and market-specific analytics to measure success and identify opportunities for improvement.

Requirements

• Language Proficiency: Fluency in both English and Arabic, with exceptional writing and speaking skills in both languages.
• Content Creation Expertise: Proven experience in social media copywriting, with a strong portfolio showcasing platform-native content creation skills, particularly on TikTok and Instagram. Agency-side experience or roles within major consumer or tech brands are highly desirable.
• Storytelling and Engagement: Ability to craft compelling narratives and promote stories in a manner that aligns with platform trends and audience expectations, ensuring high engagement and shareability.
• Technical Skills: Minimum 2-4 years of hands-on experience in social media content creation and execution. Proficiency in tools such as Canva and CapCut is essential, while experience with Adobe Premiere, AfterEffects, Photoshop, Final Cut, and social video publication tools (e.g., Sprinklr, BrandWatch) is a significant advantage. Quick turnaround for edits and revisions is critical.
• Platform Knowledge: In-depth understanding of social media platforms including YouTube, Instagram, X (Twitter), TikTok, and LinkedIn, along with familiarity with their in-app editing functionalities and best practices.
• User-Centric Approach: Strong intuition for what resonates with audiences, combined with a user-first mindset to create content that drives meaningful interactions and brand loyalty.
• Interpersonal and Communication Skills: Exceptional ability to build and maintain relationships with creators, influencers, and cross-functional stakeholders, fostering collaboration and alignment across teams.

Preferred Qualifications

• Adaptability: Proven ability to thrive in fast-paced environments with a track record of managing multiple workflows and deadlines effectively.
• Creative Background: Experience in entertainment content creation or editorial planning, bringing a unique perspective to content ideation and execution.
• Global Collaboration: Prior experience working within a globally-led, collaborative organization, demonstrating adaptability to diverse cultural and market nuances.
• Organizational Skills: Highly organized with a keen eye for detail, ensuring seamless project execution and content delivery in dynamic settings.