Media Buyer

About Wareed Medical Laboratories

Wareed Medical Laboratories stands at the forefront of healthcare innovation, delivering comprehensive medical testing services through an extensive network of over 50 strategically located branches. Operating around the clock, the organization is dedicated to enhancing accessibility and convenience for individuals and families seeking reliable health solutions. Complemented by a user-friendly mobile application, Wareed empowers patients to manage their health needs seamlessly from any location. The company’s unwavering commitment to excellence is reflected in its provision of accurate results, responsive customer support, and a seamless patient experience. Joining Wareed means becoming part of a dynamic healthcare brand that harnesses cutting-edge technology and broad geographic reach to serve communities with unparalleled efficiency.

Position Overview

The Media Buyer role is a full-time, on-site position based in the Riyadh Region, designed to drive strategic media planning and execution for Wareed Medical Laboratories. This pivotal role involves the meticulous management of media space procurement across both digital and traditional channels, with the primary objective of maximizing campaign reach, engagement, and effectiveness. The Media Buyer will collaborate closely with internal marketing and branding teams to develop and implement data-driven media strategies that align with the company’s overarching marketing goals and budgetary constraints. Responsibilities include conducting in-depth audience analysis, monitoring market trends, evaluating media proposals, and negotiating optimal rates to secure high-impact placements. Additionally, the role requires continuous performance tracking, campaign optimization, and the preparation of detailed reports to assess ROI and inform future media investments. Building and maintaining strong relationships with media vendors is essential to ensure that all media activities reinforce Wareed’s reputation as a trusted leader in healthcare services.

Key Responsibilities

• Media Planning and Strategy: Develop comprehensive media plans that leverage both digital and traditional channels to achieve maximum campaign effectiveness and brand visibility.
• Negotiation and Procurement: Lead negotiations with media vendors to secure favorable rates, placements, and packages while ensuring alignment with budgetary and strategic objectives.
• Performance Analysis and Optimization: Utilize advanced analytical tools to interpret campaign data, measure ROI, and identify opportunities for optimization to enhance future media investments.
• Collaboration and Communication: Work closely with internal teams, including marketing, branding, and creative departments, to ensure cohesive campaign execution and seamless integration of media strategies.
• Vendor Relationship Management: Cultivate and maintain strong partnerships with media vendors to secure premium placements, negotiate favorable terms, and stay informed about industry trends and opportunities.
• Reporting and Documentation: Prepare and present regular reports on campaign performance, media spend, and ROI to stakeholders, providing actionable insights to guide decision-making.
• Budget Management: Monitor and manage media budgets to ensure efficient allocation of resources while maximizing reach and impact across all campaigns.

Qualifications and Skills

To excel in this role, candidates should possess a blend of strategic thinking, analytical prowess, and exceptional communication skills. The ideal candidate will have a proven track record in media buying, with experience in negotiating rates, selecting optimal channels, and managing media budgets effectively. Strong analytical skills are essential for interpreting campaign data, measuring ROI, and optimizing media performance to drive continuous improvement. Excellent communication and collaboration abilities are required to work seamlessly with internal teams and external media partners. While prior experience in the healthcare or related industries is advantageous, it is not mandatory. Candidates should hold a Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Proficiency with media management and analytics tools, as well as familiarity with digital advertising platforms, is highly beneficial. The ability to thrive in a fast-paced environment, manage multiple campaigns simultaneously, and maintain meticulous attention to detail is critical for success in this role.