Digital Marketing Specialist (Remote)

Join PulseMediaNL as our Remote Digital Marketing Specialist

We're seeking a creative, analytical, and results-driven professional to develop, execute, and optimize digital marketing campaigns that strengthen brand awareness, drive audience engagement, and support business growth. This fully remote role is perfect for a marketing enthusiast who thrives in a fast-paced, collaborative environment and has a passion for data-driven strategies.

• Digital Marketing: Develop, implement, and manage multi-channel digital campaigns. Plan and execute strategies to increase brand awareness, website traffic, and lead generation. Monitor performance and optimize initiatives based on data and insights. Conduct market research to identify trends and opportunities.
• Content & Social Media: Create, edit, and publish engaging content for websites, blogs, email campaigns, and social media platforms. Manage social media presence and maintain a consistent brand voice. Develop content calendars and coordinate marketing campaigns. Collaborate with designers and content creators to produce high-quality materials. Monitor audience engagement and respond to customer interactions.
• SEO & Website Optimization: Optimize website content using SEO best practices to improve search engine rankings. Conduct keyword research and implement on-page optimization strategies. Monitor website performance and recommend improvements. Collaborate with web development teams to enhance user experience and functionality.
• Email Marketing: Plan, create, and execute email marketing campaigns. Segment audiences and personalize communications. Monitor campaign metrics and maintain email marketing databases.
• Analytics & Reporting: Track and analyze key marketing performance metrics. Prepare regular reports on campaign performance and ROI. Identify optimization opportunities and provide actionable insights to management.
• Collaboration & Communication: Work closely with marketing, sales, and creative teams to execute campaigns. Coordinate marketing initiatives across departments. Stay informed about industry trends and best practices. Support additional marketing projects as assigned.

Qualified candidates should have a Bachelor's degree in Marketing, Communications, Business, or a related field, along with previous experience in digital marketing, content marketing, or online campaign management. Strong understanding of SEO, SEM, email marketing, social media marketing, and digital advertising is essential. Excellent communication skills, strong organizational abilities, and the ability to manage multiple projects while meeting deadlines are also required. Preferred qualifications include experience with Google Analytics, Google Ads, and Meta Ads Manager, familiarity with CRM and marketing automation platforms, and knowledge of marketing automation and email marketing platforms.