Marketing Manager (B2B Experienced)

About the Role

We are seeking a dynamic and strategic Marketing Manager (B2B Experienced) to lead our marketing initiatives in Riyadh, Saudi Arabia. This full-time position is ideal for a seasoned professional with a proven track record in B2B marketing, brand leadership, and team management. Saudi nationals are strongly encouraged to apply. The successful candidate will be responsible for shaping and executing a comprehensive marketing strategy that enhances brand visibility, drives lead generation, and contributes to measurable business growth across all units.

Key Responsibilities

The Marketing Manager will play a pivotal role in defining and implementing the organization’s marketing vision. Your core responsibilities will include:

• Strategic Leadership: Develop and execute an annual marketing strategy that aligns with business objectives, strengthens brand positioning, and maximizes lead generation and market share.
• Cross-Functional Collaboration: Act as the central point of coordination between marketing teams and other business functions to ensure seamless execution of marketing priorities and alignment with broader organizational goals.
• Team Development & Mentorship: Lead, inspire, and develop a high-performing marketing team by fostering a culture of accountability, innovation, and continuous improvement.
• Data-Driven Decision Making: Leverage AI-driven tools, digital platforms, and analytics to enhance marketing performance, optimize ROI, and translate complex business challenges into actionable marketing initiatives.
• Brand & Market Leadership: Strengthen brand positioning, increase market visibility, and drive customer engagement through integrated marketing campaigns and strategic initiatives.
• Performance Management: Monitor and evaluate marketing KPIs to ensure consistent achievement of lead-generation targets, sales pipeline contributions, and brand awareness goals.

Key Outcomes

In this role, you will be accountable for delivering tangible results that drive business success. The expected outcomes include:

• A robust and consistent brand presence across all target markets.
• Achievement of lead-generation and sales-pipeline contribution targets.
• Enhanced market visibility, brand awareness, and share of voice in the competitive landscape.
• A highly motivated, skilled, and performance-driven marketing team.
• Seamless collaboration between marketing and other business functions to support organizational objectives.
• Implementation of data-driven strategies that optimize marketing ROI and inform decision-making.

Requirements

To excel in this position, you will need the following qualifications and experience:

Education & Qualifications

• Postgraduate or Master’s degree in Marketing, Business Administration, or a related field.
• Recent professional certifications in AI-driven marketing, performance marketing, or emerging digital tools are highly desirable.

Professional Experience

• 8 to 12 years of progressive marketing experience, with at least 3 years in a management or leadership role.
• Demonstrated success in developing and executing integrated marketing strategies that deliver measurable business results.
• Prior experience operating within the Saudi Arabian or GCC market is strongly preferred.

Technical & Analytical Skills

• Expertise in digital marketing, including SEO, SEM, paid social media, email automation, and CRM platforms.
• Proficiency in AI-based marketing tools for content generation, audience intelligence, and predictive analytics.
• Strong knowledge of marketing analytics platforms such as Google Analytics, HubSpot, Salesforce, or equivalent systems.
• Deep understanding of brand management principles and creative production workflows.

Soft Skills & Competencies

• Exceptional written, verbal, and presentation skills, with the ability to articulate strategic vision to senior leadership.
• Strong cross-functional leadership skills, including the ability to influence, challenge, and build alignment at all organizational levels.
• High emotional intelligence, resilience, adaptability, and a growth mindset to navigate dynamic business environments.