Regional Sales Manager

Position Overview

eMagine Solutions DMCC is partnering with a leading Fast-Moving Consumer Goods (FMCG) enterprise to recruit a dynamic and results-driven Regional Sales Manager to oversee the Southern Region of Saudi Arabia. This pivotal role demands hands-on leadership, strategic planning, and execution excellence to drive sustainable growth across a diverse multi-channel distribution network. The successful candidate will assume full ownership of the region, leading a team of Sales Supervisors while ensuring disciplined performance management, robust reporting, and KPI-driven execution to achieve volume, value, and profitability targets.

Key Responsibilities

Regional Leadership & Execution

As the Regional Sales Manager, you will be responsible for developing and executing the Southern Region’s sales strategy in alignment with corporate objectives. Your role will involve:

• Developing and implementing a comprehensive regional sales plan to meet monthly and quarterly targets for volume, value, and profitability.
• Leading, coaching, and performance-managing a team of Sales Supervisors and their respective Sales Executives, ensuring adherence to KPIs and performance metrics.
• Conducting regular weekly and monthly performance reviews to assess progress against targets, identify gaps, and implement corrective actions with a focus on accountability and follow-through.
• Fostering a high-performance execution culture by emphasizing coverage, call discipline, visibility, and accountability across the field team.

Distribution & Channel Management

Your strategic oversight will extend to optimizing the distributor network and ensuring flawless execution across all key channels, including:

• Managing and enhancing the distributor network to improve coverage, route efficiency, stock availability, and service levels.
• Ensuring strong execution across traditional trade, wholesale, and modern trade channels, where applicable.
• Collaborating closely with Trade Marketing, Logistics, Finance, and Sales Excellence teams to identify and resolve operational bottlenecks, thereby enhancing overall service delivery.

Commercial & Market Intelligence

To maintain a competitive edge, you will drive commercial negotiations with key accounts and distributors while safeguarding margins and expanding market share. This includes:

• Conducting in-depth competitor analysis to monitor pricing strategies, promotional activities, and stock positions, translating insights into actionable strategies.
• Reviewing sales reports and leveraging data analytics to enhance forecast accuracy, minimize lost sales, and prevent out-of-stock situations.

Reporting & Analytics

Your role will require a disciplined approach to reporting and analytics, ensuring transparency and data-driven decision-making. Responsibilities include:

• Maintaining a rigorous weekly and monthly reporting cadence, including targets, incentives, forecasts, and performance dashboards.
• Delivering structured forecasting and analytical insights, such as trend tracking, cannibalization analysis, and regression modeling to inform strategic decisions.
• Ensuring consistent utilization of ERP tools and Microsoft Office reporting packs to maintain data integrity and operational efficiency.

Qualifications & Competencies

To excel in this role, you will bring a blend of leadership expertise, commercial acumen, and analytical prowess. The ideal candidate will possess:

• Proven experience as a Regional Sales Manager or Senior Area Sales Manager within the FMCG sector, with a track record of driving field execution and team performance.
• Strong leadership capabilities, with a demonstrated ability to manage Sales Supervisors and motivate field teams through KPI-driven performance management.
• In-depth understanding of route-to-market strategies and distributor management, with a preference for candidates with prior experience in the Southern Region of Saudi Arabia.
• Commercial maturity, including exceptional negotiation and problem-solving skills, to drive margin protection and market share growth.
• Advanced analytical skills, with proficiency in forecasting, performance analysis, market sizing, and cannibalization concepts.
• Advanced proficiency in Microsoft Office, particularly Excel, and familiarity with ERP systems and structured reporting tools.
• Fluency in Arabic and strong English language skills to facilitate effective communication across all levels of the organization.
• A Bachelor’s degree in Business Administration or a related field.
• Prior exposure to snacking, beverage, frozen, or commodity FMCG categories is advantageous but not mandatory.

Location & Travel

This is a field leadership role based in the Southern Region of Saudi Arabia, with frequent travel required to oversee operations, engage with distributors, and support the field team. The role offers the opportunity to make a significant impact in a dynamic and growing market.