Performance Marketing Executive

About Urubah

Urubah is a dynamic and rapidly expanding real estate enterprise dedicated to redefining how individuals discover, evaluate, and invest in property. By leveraging cutting-edge technology, market intelligence, and data-driven strategies, we deliver unparalleled customer experiences while fostering sustainable business growth. As we scale our operations, we are seeking a results-oriented Performance Marketing Executive to spearhead our acquisition and growth initiatives, optimize marketing performance, and propel us into the next phase of our expansion.

Role Overview

The Performance Marketing Executive will be instrumental in designing, implementing, and refining digital marketing strategies to drive high-quality leads, enhance customer acquisition, and maximize revenue growth. This role demands a blend of analytical acumen, hands-on campaign management expertise, and a relentless commitment to performance optimization. The ideal candidate will thrive in a fast-paced environment, leveraging data insights to refine strategies and scale successful initiatives.

Key Responsibilities

• Strategy Development & Execution: Formulate and implement performance marketing strategies aligned with Urubah’s business objectives to ensure sustainable growth and measurable impact.
• Paid Media Management: Oversee and optimize paid media campaigns across multiple platforms, including Google, Meta, Snapchat, TikTok, LinkedIn, and other relevant channels to drive targeted traffic and conversions.
• KPI Tracking & Optimization: Monitor, analyze, and improve critical performance metrics such as lead volume, conversion rates, Customer Acquisition Cost (CAC), Cost Per Lead (CPL), and Return on Advertising Spend (ROAS) to enhance campaign efficiency.
• Conversion Rate Optimization (CRO): Lead CRO initiatives and A/B testing programs to refine user experiences, boost engagement, and increase conversion rates across digital touchpoints.
• Customer Journey Analysis: Evaluate customer journeys to identify growth opportunities, optimize touchpoints, and enhance the overall acquisition funnel.
• Cross-Functional Collaboration: Partner with sales, product, and creative teams to align marketing efforts with business goals, ensuring cohesive and high-impact campaigns.
• Data-Driven Insights: Develop and maintain comprehensive dashboards to provide actionable insights, supporting data-driven decision-making across the organization.

Requirements

• Education & Experience: Bachelor’s degree in Marketing, Business Administration, or a related field, coupled with a minimum of 2 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.
• Paid Media Expertise: Proven track record in managing multi-channel paid media campaigns with significant advertising budgets, demonstrating the ability to deliver measurable results.
• Technical Proficiency: Strong working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), attribution modeling, and marketing automation tools.
• Performance Optimization: Hands-on experience in lead generation, conversion optimization, and growth strategies, with a focus on scalable solutions.
• Analytical Mindset: Exceptional ability to interpret data, derive actionable insights, and translate findings into strategic recommendations.
• Industry Preference: Prior experience in real estate, proptech, e-commerce, or high-growth sectors is advantageous but not mandatory.

Language & Communication Skills

Fluency in both Arabic and English is essential, with the ability to create content, present insights, and communicate effectively with stakeholders across diverse linguistic backgrounds. The candidate must be comfortable collaborating in a multicultural environment and presenting findings to both technical and non-technical audiences.

What We Offer

• Impactful Role: A high-impact position with direct influence on Urubah’s growth trajectory and business success.
• Collaborative Environment: Join a driven and ambitious team committed to innovation and excellence.
• Professional Growth: Access to competitive compensation packages and opportunities for continuous learning and career advancement.
• Innovative Culture: Contribute to a forward-thinking organization that values creativity, data-driven decision-making, and sustainable growth.

If you are a performance-driven marketer with a passion for growth, scalable customer acquisition, and building high-impact marketing engines, we invite you to apply and become a key player in Urubah’s exciting journey.