Marketing Specialist

Marketing Specialist – On-Site Role in Jeddah, Saudi Arabia

Kellogg Tolaram Noodles Egypt LLC is seeking a dynamic and results-driven Marketing Specialist to join our team in Jeddah, Saudi Arabia. This on-site position offers an exciting opportunity to contribute to the growth and success of our leading consumer goods brand within the region. The ideal candidate will play a pivotal role in developing and executing innovative marketing strategies that enhance brand visibility, drive consumer engagement, and ultimately boost sales performance.

Key Responsibilities

The Marketing Specialist will be responsible for a wide range of strategic and operational marketing activities, including:

• Brand Management: Develop and implement comprehensive brand strategies to strengthen market positioning and ensure alignment with Kellogg Tolaram’s global brand guidelines. Monitor brand performance and adjust strategies as needed to maximize impact.
• Market Research & Analysis: Conduct thorough market research to identify consumer trends, competitive landscapes, and growth opportunities. Utilize data-driven insights to inform marketing decisions and optimize campaign effectiveness.
• Campaign Development & Execution: Design, plan, and execute multi-channel marketing campaigns (digital, social media, print, in-store promotions, and events) tailored to the Saudi market. Collaborate with cross-functional teams to ensure seamless campaign delivery and alignment with business objectives.
• Digital Marketing Expertise: Leverage digital marketing tools and platforms, including social media, email marketing, SEO, and paid advertising, to enhance customer reach and engagement. Monitor digital performance metrics and optimize strategies for continuous improvement.
• Product Launches & Promotions: Lead the planning and execution of new product launches and promotional activities. Coordinate with sales, supply chain, and retail partners to ensure successful rollouts and maximize market penetration.
• Stakeholder Collaboration: Work closely with internal teams such as Sales, Product Development, and Customer Service, as well as external partners like advertising agencies and media outlets, to ensure cohesive and effective marketing initiatives.
• Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve maximum ROI. Track expenditures and provide regular reports on campaign performance and financial outcomes.
• Performance Tracking & Reporting: Monitor key performance indicators (KPIs) such as brand awareness, market share, customer acquisition, and sales growth. Prepare detailed reports and presentations for senior management to evaluate marketing effectiveness and guide future strategies.

Qualifications & Skills

To excel in this role, candidates must possess the following qualifications and competencies:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or relevant professional certification (e.g., Google Analytics, HubSpot) is a plus.
• Experience: Minimum of 3-5 years of progressive marketing experience, preferably within the FMCG (Fast-Moving Consumer Goods) sector. Experience in the food and beverage industry is highly desirable.
• Technical Skills: Proficiency in marketing software (e.g., CRM systems, marketing automation tools), data analytics platforms (e.g., Google Analytics, Tableau), and digital marketing tools (e.g., SEO, SEM, social media management).
• Analytical Abilities: Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable marketing strategies.
• Creativity & Innovation: A creative mindset with the ability to develop engaging content and innovative marketing campaigns that resonate with diverse consumer segments.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to liaise effectively with stakeholders at all levels. Strong project management and teamwork capabilities are essential.
• Cultural Awareness: Sensitivity to local market dynamics, consumer preferences, and cultural nuances in Saudi Arabia. Ability to adapt marketing strategies to align with regional trends and regulations.

Why Join Kellogg Tolaram Noodles Egypt LLC?

As a Marketing Specialist at Kellogg Tolaram Noodles Egypt LLC, you will be part of a global organization committed to delivering high-quality consumer products that enrich everyday lives. You will have the opportunity to work in a fast-paced, collaborative environment where innovation and creativity are highly valued. In addition to competitive compensation and benefits, we offer:

• Professional growth and development opportunities through training programs and mentorship.
• Exposure to international best practices and cutting-edge marketing technologies.
• A diverse and inclusive workplace that fosters creativity and teamwork.
• The chance to make a tangible impact on the success of a beloved brand in the region.

If you are a passionate marketing professional looking to advance your career in a dynamic and rewarding environment, we invite you to apply for this exciting opportunity in Jeddah, Saudi Arabia.