Growth Manager

Role Overview

We are partnering with a leading organization to identify a dynamic Growth Manager based in Saudi Arabia. This role presents a unique opportunity to take full ownership of the growth strategy for a well-established digital product with a loyal customer base and proven acquisition channels. You will be responsible for driving end-to-end marketing initiatives, from strategic planning to execution, leveraging AI-powered workflows to enhance efficiency and maximize performance. This position integrates growth marketing, lifecycle campaigns, conversion optimization, content creation, and automation within a highly autonomous environment.

Key Responsibilities

As a Growth Manager, you will lead the entire growth strategy for a product, overseeing campaign execution, performance optimization, and continuous experimentation across multiple marketing channels. Your core responsibilities will include:

• Strategic Leadership: Develop and execute a comprehensive growth strategy for an established brand, encompassing planning, execution, performance analysis, and ongoing optimization to drive measurable business impact.
• Lifecycle Marketing: Design, manage, and optimize email marketing and lifecycle campaigns, including segmentation, automation, A/B testing, personalization, and performance tracking to enhance customer engagement and retention.
• Conversion Optimization: Lead structured experimentation to improve conversion rates across critical touchpoints such as landing pages, pricing pages, sign-up flows, and checkout experiences, ensuring data-driven decision-making.
• Content Creation: Produce high-quality marketing content, including landing pages, blog articles, email campaigns, lead magnets, and social media content, utilizing AI-assisted workflows to streamline the creative process.
• Marketing Automation: Build and maintain marketing automation systems using tools such as n8n, Make, Zapier, or similar platforms to enhance operational efficiency and scalability.
• Performance Analysis: Monitor marketing performance using advanced analytics platforms, identify growth opportunities, and present actionable, data-driven recommendations to stakeholders to inform strategic decisions.
• Cross-Functional Collaboration: Work closely with product, support, SEO, and leadership teams to ensure alignment between growth initiatives and broader business objectives, fostering a cohesive and results-oriented approach.
• Innovation and Scalability: Continuously evaluate and integrate new tools, technologies, and AI capabilities to enhance marketing efficiency, scalability, and campaign performance, staying ahead of industry trends.

Requirements and Qualifications

We seek a Growth Manager with a proven track record in growth marketing, a hands-on execution mindset, and a data-driven approach to leveraging AI in marketing workflows. The ideal candidate will possess the following qualifications:

• Professional Experience: Minimum of 5 years in growth marketing, with a preference for candidates who have served as founding marketers, sole marketers, or key contributors in small, execution-focused teams.
• AI-Powered Marketing: Demonstrated expertise in designing and executing AI-powered marketing workflows that significantly enhance productivity and campaign delivery.
• Email and Lifecycle Marketing: Strong background in email marketing and lifecycle management, with a proven ability to improve engagement, retention, and conversion metrics through targeted campaigns.
• Conversion Rate Optimization: Hands-on experience running CRO experiments and making data-driven decisions based on measurable outcomes to optimize user journeys.
• End-to-End Execution: Ability to independently execute complete marketing initiatives, from copywriting and campaign creation to landing page optimization, launch, and performance analysis.
• Content Creation: Experience creating compelling content across multiple digital channels, including email, websites, blogs, and social media, tailored to diverse audience segments.
• Analytical Proficiency: Strong analytical skills with extensive experience using marketing analytics and reporting tools to evaluate campaign performance and derive actionable insights.
• Communication and Collaboration: Excellent written communication skills and the ability to collaborate effectively in remote, asynchronous environments, ensuring clarity and alignment across teams.
• Autonomy and Adaptability: Self-motivated, highly organized, and comfortable working autonomously while continuously learning and adopting new technologies to drive innovation.
• Time Zone Alignment: Availability for partial overlap with U.S. Eastern Time working hours to facilitate real-time collaboration and coordination.
• Technical Proficiency: Familiarity with WordPress and public AI-related concepts is a plus.