Head of Marketing

Shape the Future of Saudi Sports as Head of Marketing at Al-Qadsiah Club

Join Al-Qadsiah Club and become a pivotal force in crafting a legacy that transcends the boundaries of sport. We are not merely building teams—we are forging an enduring impact that resonates both on and off the field, inspiring generations and shaping the future of Saudi sports. This is more than a career opportunity; it is a chance to contribute to something greater than yourself. As part of our dynamic team, you will play an instrumental role in defining our legacy, advancing the nation’s sports vision, and making history with every strategic decision.

Overview

As the Head of Marketing at Al-Qadsiah Club, you will spearhead the development and implementation of a cutting-edge marketing strategy designed to elevate the club’s domestic and international presence. Your leadership will be instrumental in driving fan growth, strengthening brand equity, and maximizing commercial value. This role demands a holistic approach, encompassing brand management, content strategy, digital marketing, creative innovation, fan engagement, and international expansion. You will be responsible for building a world-class marketing function that positions Al-Qadsiah as a premier football brand in Saudi Arabia and a formidable global contender.

Key Responsibilities

Your leadership will be pivotal in the following areas:

• Brand Strategy & Management:
  • Develop and execute a long-term marketing and brand strategy that aligns with the club’s vision and objectives.
  • Safeguard and enhance the club’s identity, positioning, and visual standards across all fan-facing platforms, including partnerships, merchandise, stadium experiences, and communications.
  • Create and deliver integrated marketing campaigns that amplify brand awareness, deepen supporter engagement, and drive commercial growth.
• International Marketing:
  • Design and implement international marketing strategies targeting key football markets across Europe, Asia, North America, and other priority territories.
  • Drive global fan acquisition and engagement through targeted campaigns, compelling content, and strategic partnerships.
  • Support overseas tours, events, player appearances, and commercial initiatives to expand the club’s global footprint.
  • Cultivate and maintain relationships with international agencies, broadcasters, rightsholders, and football stakeholders to enhance the club’s global influence.
• Fan Growth & Engagement:
  • Develop and execute strategies to expand the club’s fanbase across digital and physical channels.
  • Collaborate with the Head of Digital to refine CRM and fan segmentation strategies, enabling personalized communications and deeper audience understanding.
  • Work closely with commercial, ticketing, and digital teams to boost attendance, memberships, and revenue streams.
  • Enhance supporter experiences during matchdays and non-matchdays, ensuring campaigns are executed in alignment with predefined objectives and KPIs.
• Campaign Planning & Execution:
  • Lead the annual and seasonal marketing planning processes, ensuring alignment with the club’s broader goals.
  • Develop and oversee integrated campaigns for season launches, matchday promotions, ticket and hospitality sales, membership programs, merchandise launches, sponsor activations, community initiatives, and international growth objectives.
  • Provide regular executive-level reporting on marketing effectiveness, fan growth metrics, digital performance, campaign results, and return on investment.
• Content Strategy & Creative Leadership:
  • Oversee the club’s content strategy across all channels, crafting compelling narratives that connect supporters with players, coaches, and the club’s broader mission.
  • Ensure the production of high-quality content across video, social media, photography, editorial, and digital platforms.
  • Manage internal creative teams and external agencies to maintain creative excellence and consistency.
• Digital Marketing Leadership:
  • Lead all digital marketing initiatives, including social media marketing, paid media, search marketing, CRM, email marketing, mobile and app marketing, website performance optimization, audience acquisition, and conversion funnel improvements.
• Leadership & Team Management:
  • Build, lead, and develop a high-performing, cross-functional marketing team that fosters innovation, accountability, creativity, and continuous improvement.
  • Manage agency relationships, budgets, and external suppliers to ensure cost-effective and high-impact execution.
  • Collaborate closely with senior leaders across commercial, communications, football operations, sponsorship, retail, and other departments to drive cohesive and strategic growth.

If you are a visionary leader with a passion for sports marketing and a track record of driving brand growth, we invite you to join us in shaping the future of Al-Qadsiah Club and Saudi sports.