Marketing Executive - 4 month freelance role

Join Tahaluf: Drive Impactful Marketing Campaigns for Saudi Arabia’s Premier B2B Events Platform

At Tahaluf, we are redefining the landscape of large-scale B2B and on-demand events in Saudi Arabia. As the largest events organiser in the region by scale, attendance, and revenue, we are a dynamic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Our mission is bold, our vision is transformative, and our culture thrives on collaboration, innovation, and a shared passion for creating unforgettable experiences. From LEAP and Cityscape—the world’s largest tech and real estate gatherings—to record-breaking events like Black Hat MEA and CPHI Middle East, we are shaping the future of global events.

As a Marketing Executive in our 4-month freelance role, you will play a pivotal role in shaping and executing high-impact marketing strategies that elevate Tahaluf’s brand presence and drive commercial success. This is an opportunity to contribute to groundbreaking projects while growing your expertise in a fast-paced, results-driven environment. Our leadership team is committed to fostering your professional development, offering mentorship, and providing a platform to explore new opportunities.

Key Responsibilities

In this dynamic role, you will collaborate closely with the Marketing Manager, senior stakeholders, and external partners to deliver cohesive marketing campaigns that align with Tahaluf’s ambitious goals. Your responsibilities will include:

• Campaign Strategy & Execution: Assist in planning, developing, and executing multi-channel marketing campaigns designed to enhance brand engagement, drive lead generation, and achieve key performance indicators (KPIs).
• Cross-Functional Collaboration: Work seamlessly with internal teams—including creative, sales, and operations—as well as external vendors to ensure alignment and execution of marketing initiatives.
• Data-Driven Insights: Monitor and analyze campaign performance using advanced analytics tools to derive actionable insights. Compile reports that highlight key metrics, trends, and opportunities for optimization.
• Digital & Social Media Management: Schedule and publish compelling content across social media platforms, fostering meaningful engagement with audiences. Actively manage interactions, including responding to comments, messages, and inquiries to build brand loyalty.
• Market & Competitive Intelligence: Conduct thorough market research, trend analysis, and competitor benchmarking to identify opportunities and inform strategic decision-making.
• Content Creation & Management: Develop high-quality marketing collateral, including presentations, briefs, and multimedia content, tailored to diverse audiences. Upload and manage content across websites and content management systems (CMS).
• Email Marketing & Optimization: Design, segment, and execute targeted email campaigns to nurture leads and drive conversions. Implement and analyze A/B testing to refine messaging and improve open and click-through rates.
• Brand Storytelling: Contribute to the creation of impactful narratives that align with Tahaluf’s brand values, ensuring consistent messaging across all touchpoints.

Qualifications & Skills

We are seeking a detail-oriented and creative Marketing Executive with a proven track record of delivering results in fast-paced environments. Ideal candidates will possess:

• Proven Experience: Minimum 2+ years of experience as a Marketing Executive or in a similar role, with a strong portfolio of successful campaign executions.
• Academic Background: Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant experience may be considered in lieu of formal education.
• Strategic & Tactical Skills: Expertise in marketing strategy, campaign delivery, and brand management. Proficiency in tools such as HubSpot, Mailchimp, Google Analytics, or similar platforms is a significant advantage.
• Analytical Mindset: Ability to gather, interpret, and present data to measure campaign effectiveness and inform future strategies.
• Market & Consumer Insights: Strong aptitude for conducting market research, identifying trends, and leveraging insights to drive strategic decisions.
• Creativity & Storytelling: Exceptional copywriting and editing skills to craft engaging content that resonates with target audiences.
• Customer-Centric Approach: Passion for delivering exceptional customer experiences and building lasting relationships with stakeholders.
• Communication & Influence: Outstanding verbal and written communication skills, with the ability to influence stakeholders at all levels and present ideas persuasively.

Why Join Tahaluf?

By joining Tahaluf, you will:

• Be part of a visionary team that is redefining the future of events on a global scale.
• Work on high-impact projects that leave a lasting legacy in the industry.
• Grow professionally under the guidance of a supportive and innovative leadership team committed to your success.
• Contribute to a diverse and inclusive culture that celebrates creativity, collaboration, and individuality.
• Experience the thrill of large-scale event production and marketing, from concept to execution.

Tahaluf is more than an employer; we are a community of innovators and disruptors. We welcome applicants from all backgrounds and are committed to providing a disability-friendly environment. If you require any accommodations to participate in our interview or selection process, please do not hesitate to reach out.

Ready to make your mark in the world of B2B events? Apply now and be part of the next chapter in Tahaluf’s journey.