Senior Digital Marketing Specialist

About the Role

SiFi is seeking a dynamic and results-oriented Senior Digital Marketing Specialist to join our remote marketing team. This pivotal role is designed for a forward-thinking professional who thrives in a fast-paced, data-driven environment. As a key member of our team, you will be responsible for the entire lifecycle of paid digital advertising, from strategic planning and audience targeting to campaign execution, performance analysis, and ongoing optimization across all major digital platforms.

We are looking for a marketer who not only embraces innovation but also leverages AI tools as an integral part of their daily workflow. By integrating AI into research, strategy development, content creation, creative brief generation, data analysis, and deliverable acceleration, you will drive efficiency, enhance creativity, and deliver measurable results that align with our business objectives.

Key Responsibilities

Paid Media Planning & Activation

• Develop, execute, and manage comprehensive paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms.
• Design full-funnel media strategies that align with campaign goals, spanning from brand awareness to conversion optimization.
• Establish budget allocations, bidding strategies, and audience targeting frameworks tailored to each platform’s unique capabilities.
• Ensure campaigns are launched seamlessly, maintained in optimal condition, and continuously refined for peak performance.

Performance Analysis & Reporting

• Monitor campaign performance in real-time using platform dashboards and advanced analytics tools to extract actionable insights.
• Conduct A/B testing across ad formats, copy variations, creatives, and audience segments to identify and implement performance improvements.
• Proactively diagnose underperforming campaigns and implement corrective measures to enhance ROI and efficiency.

AI-Powered Marketing Workflows

• Integrate AI tools—such as ChatGPT, Claude, Gemini, Perplexity, and platform-specific AI features—into all aspects of your role, including audience research, copywriting, creative ideation, reporting automation, and competitive analysis.
• Stay at the forefront of AI marketing innovations and proactively recommend new tools or integrations that enhance team productivity or campaign effectiveness.
• Develop and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team to elevate collective performance.

Creative & Content Collaboration

• Craft compelling ad copy and develop detailed creative briefs, utilizing AI tools to streamline the creative process while maintaining high-quality output.
• Collaborate closely with the creative team to ensure ad assets comply with platform specifications and adhere to brand guidelines.
• Recommend innovative content angles, attention-grabbing hooks, and trending formats based on platform dynamics and audience behavior insights.

Strategic & Cross-Functional Contribution

• Participate in monthly and quarterly digital marketing planning sessions, presenting data-driven recommendations to inform strategic decisions.
• Monitor industry trends, platform algorithm updates, and emerging ad formats to maintain a competitive edge across all digital channels.
• Work collaboratively with cross-functional teams to ensure paid media initiatives are fully aligned with broader brand and business objectives.

Requirements & Qualifications

Experience

• Minimum of 5 years of hands-on experience in digital marketing, with a strong emphasis on paid media management.
• Proven expertise in planning, activating, and optimizing campaigns on Google Ads (including Search, Display, and YouTube), Meta Ads Manager, TikTok Ads, Snapchat Ads, and similar platforms.
• Demonstrated success in managing mid-to-large ad budgets with a track record of delivering strong ROI.

Technical Skills

• In-depth knowledge of campaign setup, audience targeting, pixel and conversion tracking, and platform-native optimization tools.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and platform-specific analytics dashboards.
• Hands-on experience with AI tools for marketing workflows—this is a critical requirement for the role.
• Familiarity with marketing automation, CRM integration, or attribution tools is considered a valuable asset.

Soft Skills

• Analytical mindset with the ability to translate complex data into clear, compelling narratives and actionable strategies.
• Exceptional written communication skills, enabling effective collaboration with remote teams and stakeholders.
• Self-motivated and capable of working independently with minimal supervision in a fully remote environment.
• Proactive, intellectually curious, and committed to continuous learning—keeping up with industry updates, platform blogs, and experimental trends.
• Strong team player who communicates transparently and collaborates effectively with managers and peers.