User Acquisition Specialist

About the Role

We are seeking a dynamic and results-driven User Acquisition Specialist to join our team and play a pivotal role in expanding our player base through strategic paid advertising initiatives. In this position, you will oversee the planning, execution, and optimization of high-impact ad campaigns across a diverse range of platforms, including Google, Meta, TikTok, and leading gaming ad networks such as Unity Ads, AppLovin, and ironSource. Collaboration with our creative and product teams will be essential to ensure that every dollar spent delivers measurable, sustainable growth for our platform.

Key Responsibilities

As a User Acquisition Specialist, your core responsibilities will include:

• Campaign Management: Develop, launch, and manage paid advertising campaigns across multiple channels, ensuring alignment with our growth objectives and performance targets.
• Budget Optimization: Monitor and allocate campaign budgets efficiently, with a sharp focus on achieving and exceeding ROAS (Return on Ad Spend) and CPI (Cost Per Install) targets.
• Creative Collaboration: Partner closely with the creative team to conceptualize, test, and refine ad content, ensuring it resonates with target audiences and drives engagement.
• Performance Tracking: Conduct daily performance reviews to assess campaign effectiveness, identify trends, and implement data-driven optimizations for continuous improvement.
• A/B Testing: Design and execute A/B tests on creatives, audience segments, and channel placements to uncover high-performing strategies and refine targeting approaches.
• Cross-Functional Coordination: Work seamlessly with product and analytics teams to align user acquisition spend with broader growth goals, ensuring cohesive and strategic decision-making.
• Industry Adaptation: Stay ahead of evolving ad platform algorithms, privacy regulations (such as SKAN), and industry best practices to maintain competitive advantage and compliance.

Qualifications and Skills

To excel in this role, you should possess the following qualifications and competencies:

• Proven Experience: A minimum of 3–5 years in user acquisition or growth marketing, with a strong preference for candidates with a background in app or gaming industries.
• Performance-Driven Track Record: Demonstrated success in managing paid campaigns and consistently meeting or exceeding performance metrics such as ROAS and CPI.
• Technical Proficiency: Hands-on experience with tracking and attribution tools like AppsFlyer or Adjust to measure campaign effectiveness and user behavior.
• Analytical Mindset: Ability to interpret complex data sets, derive actionable insights, and translate findings into strategic optimizations for campaign performance.
• Collaboration and Communication: Exceptional interpersonal skills with the ability to work effectively across teams, fostering alignment and driving collective success.
• Technological Adaptability: Familiarity with AI-powered tools for content creation, along with proficiency in video editing software such as CapCut, to enhance ad creative development.

If you are a strategic thinker with a passion for driving growth through innovative advertising solutions, we invite you to apply and contribute to our mission of expanding our player base through data-driven and creative user acquisition strategies.