Director of Mobile Games User Acquisition

About the Role

We are partnering with a leading organization to identify a dynamic and strategic leader for the position of Director of Mobile Games User Acquisition, based in Saudi Arabia. This pivotal role is designed for a seasoned professional who will spearhead the growth strategy for a thriving mobile gaming portfolio while owning the systems that drive scalable and profitable user acquisition. You will be responsible for defining channel strategies, optimizing investment decisions, and building sustainable acquisition engines across key global markets. This role offers a unique blend of strategic leadership and hands-on execution, providing ownership over performance marketing, team development, and high-impact growth initiatives.

As a key member of the leadership team, you will collaborate closely with creative, product, and data teams to enhance acquisition efficiency and maximize long-term player value. Your role will involve influencing critical business decisions through data-driven insights, experimentation, and commercial acumen. This opportunity is ideal for an experienced mobile gaming acquisition professional who excels in high-growth environments and is passionate about building scalable processes that deliver measurable results.

Key Responsibilities

• Strategic Leadership: Own the user acquisition strategy and performance marketing roadmap for flagship mobile games and the broader application portfolio, ensuring alignment with business objectives and market opportunities.
• Budget and Performance Management: Manage the UA budget and P&L responsibilities, scaling acquisition volume while maintaining robust ROAS performance across Tier 1 and Tier 2 markets to drive sustainable growth.
• Channel Strategy and Execution: Define and execute channel strategies across major platforms, including Meta Ads, Google Universal App Campaigns (UAC), and additional acquisition channels to maximize reach and efficiency.
• Market Expansion: Develop and implement expansion plans to identify new growth opportunities, improve market penetration, and capitalize on emerging trends in the mobile gaming landscape.
• Team Leadership and Development: Lead, mentor, and develop a high-performing team of UA specialists by setting clear priorities, reviewing performance metrics, and fostering a culture of continuous improvement and innovation.
• Creative Collaboration: Partner with creative teams to develop, test, and optimize performance-driven advertising assets that resonate with target audiences and drive engagement.
• Data and Reporting: Build and maintain robust reporting frameworks that connect acquisition spend with critical player metrics, including LTV, retention, and profitability, to inform data-driven decision-making.
• Cross-Functional Collaboration: Work closely with product and data teams to enhance measurement infrastructure, refine attribution strategies, and optimize mobile measurement partner (MMP) setups for accurate performance tracking.
• Strategic Guidance: Provide strategic UA guidance to additional product teams and help scale best practices across the portfolio to ensure consistent growth and operational excellence.
• Market Intelligence: Monitor industry trends, emerging tools, and new acquisition opportunities to maintain a competitive edge and adapt strategies to evolving market dynamics.

Qualifications and Experience

To excel in this role, you will bring a wealth of experience in mobile user acquisition, a deep understanding of performance marketing, and a proven ability to lead teams in high-growth environments. The ideal candidate will possess the following qualifications:

• Proven Track Record: Minimum of 5 years of experience in mobile user acquisition, with at least 2 years in a leadership or director-level position, and a demonstrated ability to scale mobile games profitably in Tier 1 and/or Tier 2 markets.
• Platform Expertise: Deep expertise in Meta Ads and Google Universal App Campaigns, including campaign structures, bidding strategies, optimization frameworks, and creative testing methodologies.
• Analytical Proficiency: Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decision-making to optimize acquisition spend and maximize ROI.
• Leadership and Mentorship: Experience managing, mentoring, or developing UA specialists, providing strategic direction, and fostering a high-performance culture within the team.
• Technical Competency: Hands-on experience with mobile measurement platforms such as Adjust, AppsFlyer, or similar solutions to track and analyze user acquisition performance accurately.
• Stakeholder Communication: Exceptional ability to communicate complex UA strategies clearly and effectively to cross-functional stakeholders, including product, finance, and senior leadership teams.
• Problem-Solving and Commercial Acumen: Strong problem-solving skills with a commercial mindset focused on profitable growth, innovation, and scalability.
• Additional Expertise: Familiarity with DSPs, programmatic advertising, or AI-powered creative production workflows is a plus, enabling you to leverage cutting-edge tools for enhanced performance.