Merchandiser
الوصف الوظيفي
Position Overview
Join PepsiCo, a global leader in the beverage and convenient foods industry, where our products are enjoyed by consumers more than one billion times a day across over 200 countries and territories. With a portfolio that includes iconic brands such as LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, and QUAKER®, we generated over $79 billion in net revenue in 2021. Our vision, Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+), underscores our commitment to sustainability, human capital, and driving positive change for both our planet and people. As a Merchandiser, you will play a pivotal role in ensuring our products achieve maximum on-shelf presence and visibility in retail outlets, contributing to our continued growth and success.
Key Responsibilities
In this dynamic and fast-paced role, you will be responsible for executing merchandising activities that enhance product availability, compliance, and consumer engagement. Your primary duties will include:
- Maximizing On-Shelf Presence: Ensure that PepsiCo products are strategically placed in all assigned retail outlets, including shelf, stand, and floor displays, in strict adherence to approved planograms. This includes maintaining clean, fresh stock and rotating products using the FIFO (First In, First Out) method to prevent stockouts or product deterioration.
- Planogram Compliance: Monitor and enforce planogram compliance for both on-shelf and off-shelf displays. Report any deviations from agreed terms with customers or outlets immediately to the pre-seller for corrective action.
- POS Material Management: Place and maintain Point-of-Sale (POS) materials, such as banners, shelf talkers, and displays, to enhance product visibility and drive consumer engagement.
- Competitive Intelligence: Monitor and report competitive activities within assigned retail outlets to identify trends, opportunities, and potential threats to PepsiCo’s market position.
- In-Store Sampling and Promotions: Conduct in-store sampling sessions and participate in promotional campaigns when required, ensuring that these activities align with PepsiCo’s brand standards and objectives.
- Market Information Reporting: Provide the pre-seller with timely and accurate market information to capitalize on selling opportunities and address any challenges in the retail environment.
- Daily Journey Management: Follow a daily journey plan provided by your supervisor, calling on specific outlets to execute merchandising tasks efficiently and effectively.
- Professional Conduct: Maintain a professional appearance and behavior in line with PepsiCo’s code of conduct, representing the company with integrity and commitment.
Key Performance Measures
Your success in this role will be evaluated based on the following key performance indicators:
- Execution Standard: Consistently achieve high standards in merchandising execution, including planogram compliance, product rotation, and POS material placement.
- LTA Enforcement: Ensure compliance with Local Trade Agreements (LTA) and promptly report any deviations to the pre-seller.
- Journey Plan Adherence: Follow the daily journey plan with precision, ensuring all assigned outlets are visited and merchandising tasks are completed on schedule.
Qualifications and Competencies
To excel in this role, you should possess the following qualifications and competencies:
- A valid driving license, as travel to multiple retail outlets is a core requirement of the position.
- A strong service-oriented mindset, with a focus on delivering exceptional customer experiences and driving sales growth.
- Excellent communication and interpersonal skills, enabling you to build rapport with retail partners and effectively convey PepsiCo’s brand standards.
- The ability to work independently, manage time efficiently, and adapt to changing priorities in a dynamic retail environment.
- A commitment to maintaining high standards of professionalism, integrity, and ethical conduct in all interactions.
At PepsiCo, we are committed to fostering a diverse and inclusive workforce where every individual has the opportunity to thrive. Join our team and contribute to our mission of creating value and growth while making a positive impact on our planet and people.
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