Head of KSA Marketing

Role Overview

As the Head of KSA Marketing, you will spearhead all brand, marketing, communication, digital, CRM, and customer engagement initiatives within the Kingdom of Saudi Arabia. This pivotal leadership role is designed to drive market growth, enhance brand competitiveness, and optimize customer acquisition while ensuring alignment with HMC’s global brand standards and HMMEA’s regional marketing objectives. You will serve as a strategic bridge between the KSA office, HMMEA, HMMME, and local partners, balancing localized market needs with regional consistency, governance, and operational efficiency.

Key Responsibilities

In this dynamic role, you will be responsible for the following core functions:

• Market Strategy & Execution:
  • Develop and execute annual marketing and communication strategies that align with KSA business objectives and regional priorities.
  • Own and manage the KSA marketing calendar, campaign roadmap, and performance KPIs to ensure measurable outcomes.
  • Translate regional and global initiatives into locally relevant, culturally appropriate, and commercially viable campaigns tailored for the Saudi market.
  • Lead the end-to-end execution of all marketing activities within the KSA market.
• Brand, Product, Digital, Communication & CSR:
  • Drive local brand building, product launches, and customer engagement initiatives to strengthen market presence.
  • Oversee digital marketing, CRM operations, lead generation, CSR activities, crisis communication, and customer journey enhancement programs.
  • Ensure all marketing efforts reflect the brand’s identity while resonating with the Saudi consumer landscape.
• Performance Marketing Ownership:
  • Manage the KSA marketing budget, including regional allocations and locally funded initiatives, with full accountability for ROI and effectiveness.
  • Review, approve, and monitor distributor marketing plans, budgets, and campaigns, particularly for regionally funded or co-funded initiatives.
  • Monitor business and marketing KPIs, recommending corrective actions to optimize performance.
  • Drive performance marketing initiatives across paid media, SEO/GEO, CRM, analytics, and digital platforms.
• Distributor & Regional Coordination:
  • Act as the primary marketing liaison for KSA distributors, HMMME, and other key stakeholders.
  • Review and monitor distributor marketing plans, budgets, and execution performance to ensure alignment with regional and global standards.
  • Collaborate closely with the Head of Marketing & Communication, HMMEA, on regional priorities, campaigns, and strategic initiatives.
  • Provide market insights, competitor analysis, business performance updates, and best practices to regional stakeholders.
• Authority & Decision-Making:
  • Lead and manage all marketing and communication activities within the KSA market.
  • Review and endorse distributor marketing initiatives within approved frameworks.
  • Recommend budget allocations, campaign strategies, and marketing investments to drive growth.
  • Major budget approvals and strategic initiatives are subject to approval by the Head of HMBSC and alignment with the Head of Marketing & Communication, HMMEA.

Qualifications & Competencies

To excel in this role, you must meet the following criteria:

• Education:
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
• Experience:
  • Minimum of 10 years of professional experience in the industry, with a strong preference for Automotive OEM HQ or RHQ experience.
  • Proven leadership experience in KSA marketing, brand management, or communication roles.
  • Extensive cross-functional collaboration with Sales, Product, and HQ teams.
• Skills & Knowledge:
  • In-depth understanding of the automotive industry and regional market dynamics.
  • Expertise in brand strategy, marketing communication, and campaign management.
  • Strong analytical, problem-solving, and decision-making abilities.
  • Exceptional communication, influencing, and stakeholder management skills.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Deep familiarity with the Saudi market and fluency in Arabic (written and verbal).
• Physical Requirements:
  • Ability to perform normal office duties at the KSA Regional Office.
  • 20-25% travel requirements to support business needs and stakeholder engagements.

Why This Role Matters

This position offers a unique opportunity to shape the marketing landscape in one of the most dynamic and rapidly evolving markets in the world. As the Head of KSA Marketing, you will play a critical role in driving brand success, fostering customer loyalty, and contributing to the overall growth of the business in the Kingdom. Your strategic vision and leadership will be instrumental in positioning the brand as a leader in the Saudi automotive market.