Performance Marketing Specialist

Performance Marketing Specialist

Join B8ak, a dynamic home-services marketplace, as our Performance Marketing Specialist. We're seeking a data-driven professional to manage and optimize paid customer-acquisition campaigns, driving marketplace bookings and improving marketing efficiency across our service categories.

• Role Overview: Plan, launch, manage, and optimize paid marketing campaigns across digital channels, focusing on profitable bookings, improved customer acquisition cost, increased repeat usage, and maximized marketing ROI.
• Key Responsibilities:
• Paid Campaign Management: Plan, launch, and manage campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, and other relevant platforms. Continuously optimize audiences, keywords, bids, budgets, placements, creatives, and landing pages. Coordinate campaigns for new service launches, promotions, and geographic expansion.
• Performance Analysis: Monitor key metrics, build and maintain performance reports, and analyze performance by channel, service, campaign, city, customer segment, and acquisition cohort. Ensure campaign decisions are based on completed bookings and revenue quality.
• Marketplace Growth: Work closely with operations to align campaigns with service-provider capacity. Support growth across key categories and develop acquisition and reactivation campaigns. Monitor promotional pricing and referral campaigns' impact on profitability.
• Tracking and Attribution: Maintain accurate tracking, monitor event tracking, and support the implementation of tools like Google Analytics and AppsFlyer. Investigate discrepancies between advertising-platform results and internal marketplace data.
• Creative Testing: Develop structured testing plans, prepare creative briefs, and collaborate with designers to produce high-performing creative assets.
• Key Performance Indicators: Customer acquisition cost, cost per completed booking, return on advertising spend, marketing contribution margin, booking conversion rate, new-customer bookings, repeat-booking and reactivation performance, campaign budget efficiency, and revenue generated through paid channels.

About B8ak: B8ak connects customers with trusted service providers across categories such as home cleaning, maintenance, beauty, and on-demand services. We're a fast-growing startup offering a full-time, preferably on-site (Khobar) or remote/hybrid position, reporting to the Head of Growth/Marketing Manager.