Head of Marketing

Shape the Future of a Legendary Football Club

Join Al-Qadsiah Football Club, a dynamic and forward-thinking institution where ambition, innovation, and legacy converge to redefine the boundaries of Saudi sports. More than a football club, we are architects of a lasting heritage—one that transcends the pitch and leaves an indelible mark on generations. As part of our team, you will contribute to a vision that extends beyond the game, aligning with the nation’s broader sports ambitions while crafting a brand that resonates globally. This is not just a career opportunity; it is a chance to be at the forefront of a transformative movement in football, where every decision shapes the future of the sport in Saudi Arabia and beyond.

Lead the Marketing Vision for a World-Class Football Brand

As the Head of Marketing, you will spearhead the strategic and operational leadership of Al-Qadsiah’s marketing function, driving unparalleled growth in fan engagement, brand equity, and commercial value. Your role will be pivotal in positioning the club as a premier football brand in Saudi Arabia and on the global stage. You will oversee a comprehensive suite of marketing initiatives, including brand management, digital transformation, content innovation, fan engagement, and international expansion, ensuring every effort aligns with the club’s sporting ambitions and long-term objectives.

Key Responsibilities

Brand Strategy & Management

You will be the custodian of Al-Qadsiah’s brand identity, ensuring its values, positioning, and visual consistency are upheld across all touchpoints. Your responsibilities will include:

• Developing and implementing a robust long-term brand strategy that strengthens the club’s market presence and competitive edge.
• Protecting and enhancing the club’s identity, values, and visual standards to maintain a cohesive and recognisable brand across merchandise, stadium experiences, partnerships, and communications.
• Leading high-impact campaigns that elevate brand awareness, foster emotional connections with fans, and drive affinity among diverse audiences.
• Positioning Al-Qadsiah as a leading football brand in the Middle East through strategic storytelling and innovative marketing initiatives.

International Marketing & Global Expansion

Your vision will extend beyond Saudi Arabia as you develop and execute strategies to grow the club’s global footprint. This includes:

• Identifying and prioritising key international markets, including Europe, Asia, North America, and other football-centric regions, to expand the club’s fanbase and commercial opportunities.
• Designing and implementing tailored campaigns that resonate with international audiences, driving fan acquisition and engagement across digital and traditional channels.
• Collaborating with international agencies, broadcasters, rights holders, and football stakeholders to forge strategic partnerships and activations.
• Supporting overseas tours, player appearances, and commercial initiatives to enhance the club’s global profile and revenue streams.

Fan Growth & Engagement

Building a passionate and loyal fanbase is at the heart of your role. You will:

• Develop and execute strategies to grow the club’s fanbase through both digital and physical channels, ensuring sustained supporter acquisition, retention, and loyalty.
• Collaborate with the Head of Digital to refine CRM and fan segmentation strategies, enabling personalised communications and enhanced audience understanding.
• Work closely with ticketing, membership, and commercial teams to drive attendance, membership sign-ups, and revenue growth, particularly as we transition to the state-of-the-art Aramco Stadium.
• Enhance fan experiences during matchdays and non-matchday events, creating memorable moments that deepen emotional connections with the club.

Campaign Planning & Execution

You will lead the strategic planning and execution of annual and seasonal marketing campaigns, ensuring alignment with the club’s goals. Your responsibilities will include:

• Developing integrated campaigns for season launches, matchday promotions, ticket and hospitality sales, membership programmes, merchandise launches, sponsor activations, and community initiatives.
• Ensuring campaigns are delivered on time, within budget, and against measurable KPIs to drive tangible results.
• Coordinating cross-functional efforts to maximise the impact of marketing initiatives and their contribution to the club’s commercial objectives.

Content Strategy & Creative Leadership

As the driving force behind Al-Qadsiah’s content ecosystem, you will:

• Oversee the club’s content strategy, ensuring it aligns with brand values and resonates with target audiences across all platforms.
• Lead the creation of compelling storytelling that connects fans with players, coaches, and the club’s broader vision, fostering a sense of belonging and pride.
• Ensure high-quality content production across video, social media, photography, editorial, and digital platforms, maintaining a consistent and engaging brand voice.
• Drive innovation in content formats, audience engagement strategies, and platform-specific approaches to stay ahead in a rapidly evolving digital landscape.
• Manage both internal creative teams and external agencies to deliver world-class creative outputs that elevate the club’s brand.

Digital Marketing Leadership

You will lead all digital marketing initiatives, leveraging data-driven insights to optimise performance and engagement. Your responsibilities will include:

• Overseeing social media marketing, paid media, search marketing, CRM, email marketing, mobile and app marketing, and website performance.
• Driving audience acquisition and optimising customer journeys and conversion funnels to maximise engagement and revenue.
• Collaborating with relevant department heads to ensure digital strategies are integrated and aligned with broader marketing and commercial objectives.

Why This Role Matters

This is an exceptional opportunity for a visionary marketing leader to shape the future of a club with a rich legacy and ambitious growth plans. You will have the chance to build a world-class marketing function from the ground up, drive innovation, and leave a lasting impact on the global football landscape. If you are passionate about football, driven by excellence, and eager to contribute to a legacy bigger than the game, we invite you to join us in redefining what it means to be a football club in the modern era.