Marketing Manager-Restaurant & Catering

Marketing Manager - Restaurant & Catering

The Marketing Manager is a pivotal role responsible for driving strategic marketing initiatives that enhance brand awareness, generate leads, and support PATTIS' business growth and market position. This role oversees all marketing activities, ensuring alignment with company objectives and acting as a brand ambassador.

• Marketing Strategy & Planning: Develop and implement annual marketing strategies and plans, establish marketing goals, budgets, and performance metrics, identify market opportunities, and support business development through effective marketing campaigns.
• Brand Management: Develop and maintain the PATTIS brand identity and positioning, ensure brand consistency across all touchpoints, manage corporate image, messaging, and visual standards, and enhance brand recognition.
• Digital Marketing: Manage website content and digital marketing initiatives, oversee SEO, SEM, email marketing, and online advertising campaigns, develop social media strategies, and monitor digital performance metrics.
• Campaign Management: Plan and execute marketing campaigns, promotions, and product launches, coordinate advertising activities, measure campaign effectiveness, and optimize marketing initiatives based on performance analysis.
• Market Research & Analysis: Conduct market research, analyze market trends and competitor activities, identify new business opportunities and target markets, and provide market intelligence reports and recommendations.
• Content Development: Oversee the creation of marketing materials, ensure alignment with brand standards, manage content calendars and campaign schedules, and collaborate with designers, photographers, and content creators.
• Public Relations & Events: Manage media relations and corporate communications, coordinate participation in exhibitions and industry events, organize promotional activities and corporate events, and build positive stakeholder relationships.
• Budget Management: Prepare and manage the marketing budget, monitor expenses, evaluate vendor performance, negotiate contracts, and maximize marketing ROI.
• Team Leadership: Lead, mentor, and develop marketing team members, assign responsibilities, promote a collaborative work environment, and ensure continuous professional development.
• Stakeholder Coordination: Collaborate with cross-functional departments, support business growth through aligned marketing initiatives, and ensure effective communication and project coordination.

Requirements include a Bachelor's Degree in Marketing, Business Administration, Communications, or related field, with 5-8 years of experience in Marketing, Brand Management, Digital Marketing, or Corporate Communications. Experience in Hospitality, Catering, Food & Beverage, Retail, or Service Industries is preferred. Proven success in driving business growth through effective marketing strategies is essential.